… The Consumer Value Model has been validated against behavioral data and market share
in many different categories in both North America and Europe. A higher average Consumer …

Tamoxifen is an off‐label option to treat men for breast cancer, infertility, and idiopathic
gynecomastia. Lately, tamoxifen has been proposed as a treatment to prevent gynecomastia in …

The Consumer Value Model is developed as a means for eliminating the gap between the
intangible perceptions of a brand and the revenues it generates. It examines three factors, …

… My good friend and colleague Nigel Hollis has spent the last year studying and writing in
an attempt to remedy this problem-in short, to make life a little easier for global marketers. He …

Online advertising has been with us for over 10 years. During that time two different paradigms
have characterized the way the effectiveness of online advertising has been assessed: …

Objective The epidemiology of violence against children is likely to differ substantially by
sex and age of the victim and the perpetrator. Thus far, investment in effective prevention …

… US examples would be the introduction of Saturn (Hollis and Morrissey, 1997) or the launch
… The advertising share of mind, which we have found to be indicative of change (Hollis, 1997)…

… For this study, we utilized two independent weeks of data, collected a week each in April
and May 2020 (total n = 1004). The survey was administered by ENGINE Insights, a market …

BACKGROUND: Maternal folic acid supplementation has been associated with a reduced
risk for neural tube defects and may be associated with a reduced risk for congenital heart …

… The analytic sample for the current study was restricted to adolescents who had valid survey
weights and provided complete data on all study variables (N = 10,992). Fifty-eight percent …