Consumer perceptions of graded, graphic and text label presentations for qualified health claims

WR Kapsak, D Schmidt, NM Childs… - Critical Reviews in …, 2008 - Taylor & Francis
On December 18, 2002, the Food and Drug Administration (FDA) announced the Consumer
Health Information for Better Nutrition Initiative. The initiative's goal is to make available …

Foods that help prevent disease: consumer attitudes and public policy implications

NM Childs - Journal of Consumer Marketing, 1997 - emerald.com
Childs and Poryzees discuss this issue looking at how the idea of “nutraceuticals” contributes
to addressing this problem. The challenge is to create healthy foods that follow the pattern …

Functional foods and the food industry: consumer, economic and product development issues

NM Childs - Journal of nutraceuticals, functional & medical foods, 1997 - Taylor & Francis
… Cumulatively, the arrival of newborn children and the increasing frailty of aging parents
generate a new awareness of the nutritional component in securing good health. …

Foods that help prevent disease: consumer attitudes and public policy implications

NM Childs, GH Poryzees - British Food Journal, 1998 - ingentaconnect.com
States that over half of the adult US population (55 percent) believes in the disease-preventative
properties of natural foods such as fruits, vegetables and cereal grains. Consumer …

Racial stereotypes in children's television commercials

…, KC Herbst, NM Childs… - Journal of …, 2008 - journalofadvertisingresearch.com
… While this research provides a current state of the practice of children’s television advertising,
due to what is known about the potential for children to use media as an agent in building …

A longitudinal content analysis of gender roles in children's television advertisements: A 27 year review

JK Maker, NM Childs - Journal of current issues & research in …, 2003 - Taylor & Francis
… is unknown whether gender roles in children’s television advertising have similarly changed.
This study compares the gender roles portrayed in children’s television advertising today to …

Gender in food advertising to children: boys eat first

NM Childs, JK Maher - British food journal, 2003 - emerald.com
… its products to children and has been a dominant advertiser during children’s television … ,
including children. Thus, the industry has recognized the importance of the child consumer. As …

Review of food policy and consumer issues of mercury in fish

RS Hughner, JK Maher, NM Childs - Journal of the American …, 2008 - Taylor & Francis
… at the long-term effects of children exposed in utero through maternal … Child Development
Study (SCDS); the ongoing studies of children in the Faroe Islands; and the study of children in …

New coke, mixture perception, and the flavor balance hypothesis

JS Dubow, NM Childs - Journal of Business Research, 1998 - Elsevier
The Coca-Cola Company’s 1985 decision to change the formula of Coca-Cola is examined
in the context of “mixture perception”—that domain of psychophysics, which deals with the …

[PDF][PDF] Is it time to rethink nutrition communications? A 5-year retrospective of Americans' attitudes toward food, nutrition, and health

BA Hornick, NM Childs, M Smith Edge… - Journal of the …, 2013 - academia.edu
TODAY’S CONSUMERS ARE AT the center of a perplexing and changing nutrition environment,
particularly when it comes to eating healthfully and reducing health risks associated …