The purpose of this study is to search for differences in humor use between Arabs and
Americans and to provide managerial insights regarding such differences. We use Hofstede’s …

This study examines cultural values as reflected in US and the Arab world television
advertising. A total of 866 television commercials from Egypt, Kuwait, Lebanon, Saudi Arabia, …

Purpose The purpose of this paper is to contribute to the entrepreneurial marketing (EM)
paradigm by empirically investigating the relationship between intra-organizational environment…

This research investigates the effect of religiosity on customers' response to service failure.
In three studies, the authors provided evidence to the mediating role of belief‐in‐fate in …

The authors describe the development and validation of a short 6-item, reliable, valid self-report
scale to measure cosmopolitanism. Cosmopolitanism is a concept in which people have …

Although managing the adoption of innovations domestically can be frustrating, the
complexity of the issue increases tremendously when companies take a global approach to …

Purpose The authors aim to examine the effect of location-driven logo placement on
attention and memory on the web addressing differences between individuals that read …

Understanding the nature and influences of cultural differences is central to international
marketing. This article investigates cultural differences in television advertising between the …

One of the most important strategic decisions managers of multinational corporations have
to make is the selection of entry mode into a foreign market. How firms enter foreign markets …

This article reviews the current status of advertising in the Arab world with special attention
given to television advertising. After providing a review of the literature and the status of …