… Monali Hota is an Assistant Professor at the IÉSEG School of Management in Lille,
France. She spent … Monali Hota is the corresponding author and can be contacted at: m.hota@ieseg.fr …

Consumer socialization theory suggests that as children grow up and become consumers,
their processing of cognitive and social stimuli depends on their age and family structure. …

This paper uses an integrated model of ‘relative influence’to review three decades of consumer
socialization research with respect to the relative influence of consumer socialization …

This study presents research conducted in France that builds (and tests) a framework for
effectiveness of pro-nutrition public service announcements targeted at children. The study …

… Dr Monali Hota is an Assistant Professor of Marketing at the IESEG School of Management.
She … Dr Monali Hota is the corresponding author and can be contacted at: m.hota@ieseg.fr. …

Purpose The purpose of this paper is to examine whether children’s online play and
participation in massively multiplayer online role playing games (MMORPGs) is leading to the …

Purpose The purpose of this paper is to see how children aged 7–11 years can become the
actors of tomorrow’s hypermarket experience by providing a review of past research on …

… De Juan Vigaray*, Monali Hota** … De Juan Vigaray*, Monali Hota** … De Juan Vigaray,
Faculty of Economics, University of Alicante, Spain Monali Hota, IESEG School of …

This paper uses an integrated model of ‘degree of direct influence’to review the direct
influence of consumer socialization agents on children consumptions. It suggests that family …

Häagen-Dazs is a brand that operates in the premium ice cream category and was the first
explicitly to focus on adults rather than children. Reuben and Rose Mattus created the …