User profiles for Mike Reid

Mike Reid

Professor, RMIT University
Verified email at rmit.edu.au
Cited by 4520

The relationship between integrated marketing communication, market orientation, and brand orientation

M Reid, S Luxton, F Mavondo - Journal of advertising, 2005 - Taylor & Francis
This paper relates integrated marketing communication (IMC) to market orientation (MO),
brand orientation (BO), and external performance measures. The perspective adopted here …

Integrated marketing communication capability and brand performance

S Luxton, M Reid, F Mavondo - Journal of advertising, 2015 - Taylor & Francis
Drawing on the resource-based view (RBV) of the firm this research investigates how an
integrated marketing communication (IMC) capability drives a brand's financial performance …

Segmentation of the Australian wine market using a wine-related lifestyle approach

J Bruwer, E Li, M Reid - Journal of wine research, 2002 - Taylor & Francis
<p>As wine increasingly becomes a lifestyle beverage and more acceptable and desired by
a wider spectrum of consumers, there is a greater need to understand wine consumer …

Performance auditing of integrated marketing communication (IMC) actions and outcomes

M Reid - Journal of Advertising, 2005 - Taylor & Francis
Proving the value of the integrated marketing communication (IMC) process in its relation to
brand outcomes, such as brand awareness, brand loyalty, and sales, are critical issues. The …

[HTML][HTML] What people “like”: Analysis of social media strategies used by food industry brands, lifestyle brands, and health promotion organizations on Facebook and …

KM Klassen, ES Borleis, L Brennan, M Reid… - Journal of medical …, 2018 - jmir.org
Background Health campaigns have struggled to gain traction with young adults using social
media, even though more than 80% of young adults are using social media at least once …

Incorporate Indigenous perspectives for impactful research and effective management

NC Ban, A Frid, M Reid, B Edgar, D Shaw… - Nature ecology & …, 2018 - nature.com
Indigenous knowledge and ecological science have complementary differences that can be
fruitfully combined to better understand the past and predict the future of social-ecological …

[HTML][HTML] Young adults' use of different social media platforms for health information: Insights from web-based conversations

MSC Lim, A Molenaar, L Brennan, M Reid… - Journal of medical …, 2022 - jmir.org
Background Social media–delivered health promotion has demonstrated limited uptake and
effectiveness among young adults. Understanding how young adults interact with existing …

Consumer innovativeness influence on really new product adoption

CW Chao, M Reid, FT Mavondo - Australasian Marketing …, 2012 - journals.sagepub.com
The results of academic research into consumer innovativeness and its influence on product
adoption lack consensus. To help close this gap, the study examines the relationship …

IMC–performance relationship: further insight and evidence from the Australian marketplace

M Reid - International Journal of Advertising, 2003 - Taylor & Francis
As markets become increasingly competitive and the associated brand-related marketing
communications activity more frenetic, the need to understand how to gain better outcomes …

Models of integration of HIV and noncommunicable disease care in sub-Saharan Africa: lessons learned and evidence gaps

B Njuguna, S Vorkoper, P Patel, MJA Reid… - Aids, 2018 - journals.lww.com
Objective: To describe available models of HIV and noncommunicable disease (NCD) care
integration in sub-Saharan Africa (SSA). Design: Narrative review of published articles …