User profiles for Mike Reid
Mike ReidProfessor, RMIT University Verified email at rmit.edu.au Cited by 4520 |
The relationship between integrated marketing communication, market orientation, and brand orientation
This paper relates integrated marketing communication (IMC) to market orientation (MO),
brand orientation (BO), and external performance measures. The perspective adopted here …
brand orientation (BO), and external performance measures. The perspective adopted here …
Integrated marketing communication capability and brand performance
Drawing on the resource-based view (RBV) of the firm this research investigates how an
integrated marketing communication (IMC) capability drives a brand's financial performance …
integrated marketing communication (IMC) capability drives a brand's financial performance …
Segmentation of the Australian wine market using a wine-related lifestyle approach
<p>As wine increasingly becomes a lifestyle beverage and more acceptable and desired by
a wider spectrum of consumers, there is a greater need to understand wine consumer …
a wider spectrum of consumers, there is a greater need to understand wine consumer …
Performance auditing of integrated marketing communication (IMC) actions and outcomes
M Reid - Journal of Advertising, 2005 - Taylor & Francis
Proving the value of the integrated marketing communication (IMC) process in its relation to
brand outcomes, such as brand awareness, brand loyalty, and sales, are critical issues. The …
brand outcomes, such as brand awareness, brand loyalty, and sales, are critical issues. The …
[HTML][HTML] What people “like”: Analysis of social media strategies used by food industry brands, lifestyle brands, and health promotion organizations on Facebook and …
Background Health campaigns have struggled to gain traction with young adults using social
media, even though more than 80% of young adults are using social media at least once …
media, even though more than 80% of young adults are using social media at least once …
Incorporate Indigenous perspectives for impactful research and effective management
Indigenous knowledge and ecological science have complementary differences that can be
fruitfully combined to better understand the past and predict the future of social-ecological …
fruitfully combined to better understand the past and predict the future of social-ecological …
[HTML][HTML] Young adults' use of different social media platforms for health information: Insights from web-based conversations
Background Social media–delivered health promotion has demonstrated limited uptake and
effectiveness among young adults. Understanding how young adults interact with existing …
effectiveness among young adults. Understanding how young adults interact with existing …
Consumer innovativeness influence on really new product adoption
The results of academic research into consumer innovativeness and its influence on product
adoption lack consensus. To help close this gap, the study examines the relationship …
adoption lack consensus. To help close this gap, the study examines the relationship …
IMC–performance relationship: further insight and evidence from the Australian marketplace
M Reid - International Journal of Advertising, 2003 - Taylor & Francis
As markets become increasingly competitive and the associated brand-related marketing
communications activity more frenetic, the need to understand how to gain better outcomes …
communications activity more frenetic, the need to understand how to gain better outcomes …
Models of integration of HIV and noncommunicable disease care in sub-Saharan Africa: lessons learned and evidence gaps
B Njuguna, S Vorkoper, P Patel, MJA Reid… - Aids, 2018 - journals.lww.com
Objective: To describe available models of HIV and noncommunicable disease (NCD) care
integration in sub-Saharan Africa (SSA). Design: Narrative review of published articles …
integration in sub-Saharan Africa (SSA). Design: Narrative review of published articles …