Purpose Recent research has shown that the country-of-origin (COO) effect – the influence
on consumers’ attitudes and purchase behavior derived from a brand’s perceived association …

The country‐of‐origin effect is a topic central to the field of international marketing. Country
of origin has been found to exert a particularly potent effect on consumer evaluation in …

Purpose The country-of-origin effect (COO) has, as a research domain, suffered from
several theoretical and methodological problems and tendencies including an incomplete …

Social media provides a unique opportunity for brand analysis. The mere fact that users create
content and messages through social media platforms makes the detailed monitoring of …

Few recent topics in marketing have met such immediate popularity and critique as Vargo
and Lusch’s service-dominant logic (SDL). While many have criticized SDL scholarship for a …

Agritourism is emerging as a common solution to sustain agriculture-based communities
bereft of economic viability. Drawing from the intersecting literature of product country-of-origin …

Adaptations of Deleuze’s and Guattari’s philosophizing on the immanent forces of the
unconscious have risen to challenge joyous, affirmative readings of their work by bringing the dark …

In the light of the recent proliferation of interest in videographic methods in marketing and
consumer research, we wish to make a call for thinking critically about the medium. In this …

In this essay, we explore the productive potential of ‘expressive videography’ in marketing
and consumer research by drawing on Deleuze’s and Guattari’s theorisation of desire in …

In international marketing, it is believed that a positive image of an exporting country positively
influences consumer behavior toward products from that country. An emerging notion is …