DEL BARRIO GARCIA, SALVADOR; LUQUE MARTINEZ, TEODORO y RODRIGUEZ MOLINA,
MIGUEL ÁNGEL. La modelización de la imagen de ciudad desde la perspectiva de los …

In both strategic city planning and city marketing, a fundamental starting point is to evaluate
the image of the city itself. Knowing a city’s image is a key element in the diagnosis, which …

The aim of this work is to understand the moderating effects of tourists’ prior experiences of
a given destination on the process of image formation (in both its cognitive and affective …

Purpose: To disentangle the ways in which social norms shape the entrepreneurial intention
of university students and to analyse the moderating effect of gender that may arise. Design/…

Rural tourism (RT) constitutes a valuable tool for the sustainable development of rural areas.
This paper explores issues of tourist motivation in RT and develops a specially tailored …

The aims of the present work centre on determining whether co-created value constitutes a
competitive advantage for firms, and whether it is capable of influencing consumer behaviour…

This paper aims to identify the consumer behavior variables and the moderating effect of
customers’ previous experience that generate greater customer loyalty toward rural hospitality …

The study has three aims. First, to measure internal market orientation second, to analyze
the relationships between IMO and two organizational consequences: job satisfaction and …

Although few studies have empirically verified the trend, environmental associations seem
to have become a generally accepted way of enhancing brand equity. This study used an …

The present work examines the competitive strategies of tourist destinations and proposes
that value-creation among tourists during their entire experience of a destination (before, …