Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and internet advertising

…, R Cardarelli, M De Montigny - Journal of …, 2007 - journalofadvertisingresearch.com
This article describes an approach to measuring frequency of exposure to all media at the
individual level and presents a case study illustration based on a cross-platform TV, print, and …

Business as usual: The American dream in Hollywood business films

…, ME Grabe, LB Holderman, M de Montigny - Mass Communication …, 2000 - Taylor & Francis
Using reviews of 120 top-grossing Hollywood films about business released from 1927 to
1995, in this study we examine the American dream myth's structure and analyze how the …

[PDF][PDF] Does fusion-on-the-fly really fly

R Soong, M de Montigny - Proceedings of the ESOMAR/ARF Week of …, 2003 - Citeseer
This template serves Page 1 This paper presents a quick data fusion algorithm (known as
predictive isotonic fusion) that is customized on a case-by-case basis. The accuracy of this …

[BOOK][B] The gender issue in the relationship between the self-esteem and television viewing habits of young adolescents

MC De Montigny - 1995 - search.proquest.com
Five hundred and forty-two 7th and 8th grade students in the Philadelphia area were surveyed
to assess the relationship between both global self-esteem and physical self-image and …

[PDF][PDF] No free lunch in data fusion/integration

R Soong, M de Montigny - Session Papers of Worldwide Audience …, 2004 - zonalatina.com
This template serves Page 1 © Copyright by ESOMAR ® / ARF This paper addresses the
elusive quest for that one single best method for data integration. We assert that this is a fool’s …

[PDF][PDF] The contribution of magazines in mixed tv-print schedules

R Soong, M de Montigny - … , Print Audience Measurement, June, in Cannes, 2002 - Citeseer
… The interested reader is referred to another of our papers (Soong and de Montigny (2001))
for those details. We have also produced similar data fusion products in Argentina, Chile, …

[PDF][PDF] Measuring Magazine Advertising Effectiveness And Synergies

M De Montigny, R Cardarelli, M Brown - 2007 - asiarchive.com
In an environment where magazines are" challenged by the greater portability of video
devices and by time pressure,"(Green, 2006) and readership fragmentation (Gugel, 2001), it is …

Pleasure, popularity and the soap opera

MC De Montigny - 1992 - escholarship.mcgill.ca
~ BSTRACT This thesis uses the concept of pleasure as it has been applied to cultural
artefacts ln order to give a description of vancus characterisitics of the soap opera genre. The …

An overview of generalised Kac-Moody algebras on compact real manifolds

…, M de Montigny, MR de Traubenberg - Journal of Geometry and …, 2022 - Elsevier
A generalised notion of Kac-Moody algebra is defined using smooth maps from a compact
real manifold M to a finite-dimensional Lie group, by means of complete orthonormal bases …

[BOOK][B] The Memoir of Lieutenant Dumont, 1715-1747: A Sojourner in the French Atlantic

D De Montigny - 2012 - books.google.com
… in the land sold by Law’s company came from a partnership formed by Dumont’s patrons
Belle-Isle and Le Blanc, along with two other prominent men, financier Gerard-Michel de la J on…