The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation
for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but …

As a consequence of globalisation, the marketing of places has grown in importance as
countries, regions and individual destinations compete with one another to attract investment …

A considerable amount of social science research suggests an individual's initial perception
of and reaction to another individual are affected by the physical attractiveness of the other …

Structural reliability theory is concerned with the rational treatment of uncertainties in struc
tural engineering and with the methods for assessing the safety and serviceability of civil en …

Although a number of scholars have investigated effective celebrity endorser characteristics
with consumer samples using experimental methods, there is only one study by Miciak and …

This paper provides a comprehensive review of the literature regarding the effect of country
of origin on consumer perceptions of products and services. Results reveal that consumer …

Research on collaborative learning currently emphasises the need to understand the
processes at work in communicative interactions between learners, as a means of discovering …

Mitochondrial fusion and structure depend on the dynamin-like GTPase OPA1, whose activity
is regulated by proteolytic processing. Constitutive OPA1 cleavage by YME1L and OMA1 …

Describes the initiation and development of a corporate identity/visual identity programme,
using a major UK university as a case study. Concludes that assessing a visual identity can …

INTRODUCTION Mitochondria are essential organelles whose form and function are
inextricably linked. Balanced fusion and fission events shape mitochondria to meet metabolic …