The internal marketing concept specifies that an organisation’s employees are its first market.
Themes such as ‘internal advertising’ and ‘internal branding’ have recently entered the …

This grammar is a complete reference guide to the language of Indonesia as used by native
speakers. The book is organised to promote a thorough understanding of Indonesian …

For most of its existence advertising has focused on attracting customers. More recently,
enlightened organisations have recognised the need to expand their communications efforts to …

In the classical form of α 1 -antitrypsin (AT) deficiency, a point mutation in AT alters the folding
of a liver-derived secretory glycoprotein and renders it aggregation-prone. In addition to …

Viral marketing is a form of peer-to-peer communication in which individuals are encouraged
to pass on promotional messages within their social networks. Conventional wisdom holds …

This study considers the role of corporate reputation and its relation to quality, perceived
value, and loyalty in an online context. This milieu potentially challenges the relevance of the …

Although an impressive body of literature has emerged focusing on the critical activities
involved in brand management for larger organizations with well‐established brands and …

Operating in a progressively more competitive and turbulent environment, nonprofit organizations
are beginning to recognize the need to become more “businesslike” and of the value …

Over the past decade, SERVQUAL has emerged as perhaps the most popular standardized
questionnaire to measure service quality. This study investigates the usefulness of the three-…

Replications are an important component of scientific method in that they convert tentative
belief to accepted knowledge. Given the espoused importance of replications to the extraction …