In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on
sales promotion, direct marketing, the Internet including social media and mobile marketing, …

The relative influence of the father, mother, and teenage child in the family decisionmaking
process is examined based on a survey of 260 families in a major metropolitan area. …

Previous research on the use of either implicit or explicit sexual imagery in advertising has
focused mainly on factors such as the gender of the receiver, the product advertised (sexually …

Abstract Evaluation of husbands' and wives' influence in family decision making is heavily
reliant on studies conducted in the 1970s and 1980s. Since that time, profound changes have …

This article reports the findings of a managerial investigation of key players in the product
placement industry, including placement agents, clients, studios and production companies, …

The Internet is changing the nature of the family decision-making process. With its ability to
provide easily accessible information and purchase options, the Internet has potentially …

Cognitive and physiological measures were employed to determine viewers reactions to the
use of sex in advertising. The results indicate that both nudity and suggestiveness will elicit …

Welcome to MARK 301, Marketing Communications! I am looking forward to working with
you on this course. The course outline contains much of the information you need to know …

Investigated (1) the effects of" gendering" brands in ads on their acceptance by the same
and opposite sex,(2) the effect of individual sex-role adherence on perceptions of" gendered" …

A laboratory experiment is used to examine the effects of three levels of exposure on cognitive
and affective reactions to humorous and serious television commercials. Attention is also …