Although various manufacturing companies have developed into total solution providers, no
research addresses their service orientations. Building on the literature on organizational …

This study seeks to investigate barriers in the consumer adoption process of technological
innovations under different contingencies. The paper aims to focus on barriers impeding …

Purpose – To convert the principle of customer relationship management (CRM) into practical
guidelines for best practice in the implementation of a CRM programme in the real world. …

As the functional capabilities of high-tech medical products converge, supplying organizations
seek new opportunities to differentiate their offerings. Embracing product sustainability-…

In the last several years, marketers have started to use “nonidealized” models in advertisements
(ie, “Dove's Campaign for Real Beauty”). Little is known, however, about the effects of “…

… Michael Antioco (IESEG School of Management, Lille, France) … and Antioco, M. (2009),
"Do different marketing practices require different leadership styles? An exploratory study" …

Purpose – During the industrial purchasing process of high‐tech, innovative products,
various decision‐influencers within buying companies evaluate the attractiveness of the …

Interest in the use of (big) company data and data-mining models to guide decisions exploded
in recent years. In many domains there are human experts whose knowledge is essential …

The objective of this exploratory study is to add to our understanding of ongoing product
design decision‐making to reduce eventual decision‐making bias. Six research questions are …

The aim of this study is to identify the organizational and communication antecedents, and
evaluate the consequences on relative product and service characteristics, of the use of …