While withstanding a highly competitive environment, an increasing number of firms have
recognized that intangible assets rather than tangible ones are vital to achieving competitive …

This study develops a mathematical model to examine the effect of innovation strategy on
R&D employee’s job satisfaction and to identify the optimal guidelines of innovation strategy, …

Adolescents are a major proportion of internet users. Accordingly, this study attempts to explore
the effects of online shopping motivations on shopping perceptions (that is, hedonic and …

Recovery of online service is an issue in need of study. The current study empirically examines
(1) the relationships among perceived justice, satisfaction with recovery of online service …

This study demonstrates how learning approaches (classical conditioning, operant conditioning,
and cognitive learning) can be incorporated in the design of advergames to influence …

This study investigates the impact of different language interfaces on web-based product
searches by Chinese consumers in Taiwan and how language familiarity impacts attitudes …

Abstract Objective: Strong earthquakes often cause massive structural and nonstructural
damage, timely assessment of the catastrophe related massive casualty incidents (MCIs) for …

Exit interviews were used to summarize factors attracting consumers to six supermarkets
and three wet markets in a representative city. Using the history of the marketplace as the …

This study attempts to compare the husband-wife relative influence (ie, HWRI) on family
purchase decision-making between Taiwan and Japan, which are two developed countries in …

This study adopts a qualitative approach for conceptualizing consumer decision-making in
online auctions from the perspective of goal-directed behavior. The results of in-depth …