By the time we die, we will have spent an estimated one and a half years just watching TV
commercials. Advertising is an established and ever-present force and yet, as we move into …

Marketing managers have the same accountability for their spending on sponsorship as they
do for their general advertising spend. Since the direct impact on customer loyalty and profit …

Dr. Max Sutherland’s column is published monthly and posted on the web at www.
sutherlandsurvey. com. Receive an advance copy by email-free subscription. Max Sutherland is …

Brain wave recording devices have been available for decades but the difference is that
new technologies can now pinpoint more precisely which brain regions are active as people …

… He can be contacted at john.tripodi@ap.effem.com Dr Max Sutherland recently retired as …
Max now works as a business consultant in Silicon Valley. He is also Visiting Professor at …

… Max Sutherland MAX SUTHERLAND is a business Consultant and former creative director
of NFO MarketMind. He is Coauthor of the book Advertising and the Mind of the Consumer as …

Rossiter (2001) points out that marketing, as a discipline, has been unimpressive to date at
formulating a body of generalizable marketing knowledge. We agree that this is the case, not …

Dr. Max Sutherland’s column is published monthly and posted on the web at www.
sutherlandsurvey. com. Receive an advance copy by email-free subscription. Max Sutherland is …

Brand management success means getting the most out of the brand's budget — ‘achieving
the biggest bang without necessarily having the biggest buck’. Today's budget constraints …

Transgender and gender diverse communities face greater health disparities compared
with the cisgender population. Health inequities exist due to “oppression and discrimination” …