Social media use continues to grow and is especially prevalent among young adults. It is
surprising then that, in spite of this enhanced interconnectivity, young adults may be lonelier …

“Binge-watching” represents a radical shift for twenty-first century media consumption. Why
do people select this method of television viewing? A survey administered to 262 television …

Digital marketing campaigns increasingly utilize social media influencers. Research in
influencer marketing has investigated popularity metrics but found conflicting results on how the …

This study explores the relationship between social media attitudes and behaviors and
loneliness among college students. The study looks at the interaction of loneliness with three …

… Authors Kim Sheehan and Matthew Pittman provide a brief history of the service and describe
both the Workers and the researchers who are using MTurk so readers can identify if the …

This research investigates the effects of digital context on perception of green advertising.
We challenge the common advertising practice of posting similar content across platforms by …

How can green advertising get non-green consumers to think more about the environment?
Using Elaboration Likelihood Model and Social Judgment Theory, we construct hypotheses …

The Foote, Cone, and Belding (FCB) grid was developed to help advertising practitioners
think strategically and situationally about the way consumers make purchase decisions. It was …

Consumers encounter many cues when making online purchases, particularly when
reading product reviews. When competing heuristics are triggered, which emerges as more …

Social networking services like Twitter have changed the way people engage with traditional
broadcast media. But how social is “second screen” activity? The purpose of this study is to …