A new measure of brand attitudinal equity based on the Zipf distribution

J Hofmeyr, V Goodall, M Bongers… - … Journal of Market …, 2008 - journals.sagepub.com
Martin Bongers is a Research Analyst and Statistician in Synovate's Brand and
Communications Practice in Cape Town. Martin graduated from the University of Kwa-Zulu …

Why modeling averages is not good enough: a critique of the law of double jeopardy

M Bongers, J Hofmeyr - Journal of …, 2010 - journalofadvertisingresearch.com
For more than 40 years, Andrew Ehrenberg and others have demonstrated the value of the
Dirichlet and related distributions as a method for modeling typical brand performance …

[BOOK][B] An action perspective on tool use and its development

RM Bongers - 2001 - repository.ubn.ru.nl
Humans extensively rely on tools to alter the capacity for action when performing the diversity
of tasks required in everyday lives. For example, think of the wide range of instruments …

Multivariate volatility modelling in modern finance

MB Bongers - 2008 - open.uct.ac.za
The aim of the study is to ascertain whether the information gained from the more complicated
multivariate matrix decomposition models can be used to better forecast the covariance …

Forest structure determines the abundance and distribution of large lianas in Gabon

JR Poulsen, SE Koerner, Z Miao… - Global Ecology and …, 2017 - Wiley Online Library
Aim Lianas are an important component of forest structure in the tropics, accounting for up
to 45% of total stems. Mounting evidence that tropical forests are undergoing structural …

Increasing liana abundance in neotropical forests: causes and consequences

SA Schnitzer - Ecology of lianas, 2015 - Wiley Online Library
… of a predictable successional maturation of the forest (Bongers & Ewango, Chapter 3 in this
… across climate and soil fertility gradients (Asner & Martin, Chapter 21 in this volume); to date, …

Dataset and Methods for Recognizing Care Activities

S Kaczmarek, M Fiedler, A Bongers… - Proceedings of the 7th …, 2022 - dl.acm.org
A major challenge in stationary care in hospitals is the limited amount of time for each patient
due to a large overhead being created by manual documentation efforts. Studies show that …

Large trees drive forest aboveground biomass variation in moist lowland forests across the tropics

…, M Bastian, L Blanc, F Bongers… - Global ecology and …, 2013 - Wiley Online Library
Aim Large trees (dbh ≥ 70 cm) store large amounts of biomass. Several studies suggest
that large trees may be vulnerable to changing climate, potentially leading to declining forest …

An estimate of the number of tropical tree species

…, P Boeckx, F Bongers… - Proceedings of the …, 2015 - National Acad Sciences
The high species richness of tropical forests has long been recognized, yet there remains
substantial uncertainty regarding the actual number of tropical tree species. Using a …

[CITATION][C] The Relationship Between Attitudinal Equity and Market Share–Initial Findings

J Hofmeyr, M Bongers, V Goodall - 2007 - Research note 1.1. Cape Town …