A new measure of brand attitudinal equity based on the Zipf distribution
J Hofmeyr, V Goodall, M Bongers… - … Journal of Market …, 2008 - journals.sagepub.com
… Martin Bongers is a Research Analyst and Statistician in Synovate's Brand and
Communications Practice in Cape Town. Martin graduated from the University of Kwa-Zulu …
Communications Practice in Cape Town. Martin graduated from the University of Kwa-Zulu …
Why modeling averages is not good enough: a critique of the law of double jeopardy
M Bongers, J Hofmeyr - Journal of …, 2010 - journalofadvertisingresearch.com
For more than 40 years, Andrew Ehrenberg and others have demonstrated the value of the
Dirichlet and related distributions as a method for modeling typical brand performance …
Dirichlet and related distributions as a method for modeling typical brand performance …
[BOOK][B] An action perspective on tool use and its development
RM Bongers - 2001 - repository.ubn.ru.nl
Humans extensively rely on tools to alter the capacity for action when performing the diversity
of tasks required in everyday lives. For example, think of the wide range of instruments …
of tasks required in everyday lives. For example, think of the wide range of instruments …
Multivariate volatility modelling in modern finance
MB Bongers - 2008 - open.uct.ac.za
The aim of the study is to ascertain whether the information gained from the more complicated
multivariate matrix decomposition models can be used to better forecast the covariance …
multivariate matrix decomposition models can be used to better forecast the covariance …
Forest structure determines the abundance and distribution of large lianas in Gabon
Aim Lianas are an important component of forest structure in the tropics, accounting for up
to 45% of total stems. Mounting evidence that tropical forests are undergoing structural …
to 45% of total stems. Mounting evidence that tropical forests are undergoing structural …
Increasing liana abundance in neotropical forests: causes and consequences
SA Schnitzer - Ecology of lianas, 2015 - Wiley Online Library
… of a predictable successional maturation of the forest (Bongers & Ewango, Chapter 3 in this
… across climate and soil fertility gradients (Asner & Martin, Chapter 21 in this volume); to date, …
… across climate and soil fertility gradients (Asner & Martin, Chapter 21 in this volume); to date, …
Dataset and Methods for Recognizing Care Activities
S Kaczmarek, M Fiedler, A Bongers… - Proceedings of the 7th …, 2022 - dl.acm.org
A major challenge in stationary care in hospitals is the limited amount of time for each patient
due to a large overhead being created by manual documentation efforts. Studies show that …
due to a large overhead being created by manual documentation efforts. Studies show that …
Large trees drive forest aboveground biomass variation in moist lowland forests across the tropics
Aim Large trees (dbh ≥ 70 cm) store large amounts of biomass. Several studies suggest
that large trees may be vulnerable to changing climate, potentially leading to declining forest …
that large trees may be vulnerable to changing climate, potentially leading to declining forest …
An estimate of the number of tropical tree species
The high species richness of tropical forests has long been recognized, yet there remains
substantial uncertainty regarding the actual number of tropical tree species. Using a …
substantial uncertainty regarding the actual number of tropical tree species. Using a …
[CITATION][C] The Relationship Between Attitudinal Equity and Market Share–Initial Findings
J Hofmeyr, M Bongers, V Goodall - 2007 - Research note 1.1. Cape Town …