… Marko Sarstedt can be contacted at: marko.sarstedt@ovgu.de … (2011), “Using formative
measures in international marketing models: a cautionary tale using consumer animosity as …

Structural equation modeling (SEM) has become a quasi-standard in marketing and
management research when it comes to analyzing the cause-effect relations between latent …

Mediation and conditional process analyses have become popular approaches for examining
the mechanisms by which effects operate and the factors that influence them. To estimate …

Charmin is a 70-year-old brand of toilet paper that made Procter & Gamble a key player in
the US toilet paper market. In Germany, however, Charmin was unknown to consumers, …

Purpose The purpose of this paper is to provide a comprehensive, yet concise, overview of
the considerations and metrics required for partial least squares structural equation modeling …

Numerous statistical methods are available for social researchers. Therefore, knowing the
appropriate technique can be a challenge. For example, when considering structural equation …

Every discipline needs to frequently review the use of multivariate analysis methods to ensure
rigorous research and publications. Even though partial least squares structural equation …

Structural equation modeling (SEM) has become a mainstream method in many fields of
business research, but its use in family business research remains in its infancy. This lag in …

… Marko Sarstedt is a chaired professor of marketing at the Ludwig-Maximilians-University
Munich (Germany) and an adjunct professor at Babeş-Bolyai University, Romania. His main …

Wold's (1974, 1982) partial least squares structural equation modeling (PLS-SEM)
approach and the advanced PLS-SEM algorithms by Lohmöller (1989) have enjoyed steady …