This article analyzes young people's attitudes toward Bluetooth Proximity Marketing, their
intention to use it, and the barriers that deter consumers from using this technology. Awareness …

Consumers desire products that provide meaningful experiences. Therefore, a marketer's
success often depends on familiarizing consumers with the unique experience a product offers…

A four-dimension scale of loyalty that reflects Oliver’s [Satisfaction, a Behavioral Perspective
on the Consumer, McGraw-Hill, New York, 1997] conceptualization of a sequential loyalty …

… Harris and Mark MH Goode provide insights into how customers' interpretations of the e‐servicescape
affect their subsequent evaluations of web site trustworthiness and ultimately their …

… Ahmad Jamal and Mark MH Goode Consumers and brands: a study of the impact of self-…
Ahmad Jamal and Mark MH Goode Consumers and brands: a study of the impact of self-image …

… Mark MH Goode is a Senior Lecturer in Marketing at Swansea Business School. His main
research … Mark MH Goode is the corresponding author and can be contacted at: mmhgoode@…

In today's ever‐increasing globalization of services and brands, service‐oriented businesses
need to attend to the satisfaction of their customers both domestically and abroad while …

In mechanically ventilated patients with airway obstruction, helium–oxygen (He–O 2 ) mixtures
reduce airway resistance and improve ventilation, but their influence on aerosol delivery …

It is normally argued that consumers make their purchase decisions on the basis of their
evaluation of, and knowledge about, the product attributes. This paper reports findings from a …

Purpose – This study examines the equivalence of the use of a customer satisfaction survey
in four culturally divergent contexts. Design/methodology/approach – It is based on 6,776 …