… There are a number of problems and issues with the concept of loyalty and, in this article,
Uncles, Dowling and Hammond provide a very helpful and thoughtful review. …

Based on the analysis of data gathered from industry experts, a typology of the characteristics
of successful employer brands is presented. Depth interviews were carried out with senior …

Sales of a brand are determined by measures such as how many customers buy the brand,
how often, and how much they also buy other brands. Scanner panel operators routinely …

… This is apparent, for instance, in the Bock–Uncles taxonomy … is particular merit in considering
the Bock–Uncles taxonomy. … compared with the Bock–Uncles taxonomy to establish which …

The notion of savvy consumers increasingly appears in the e-marketing and e-management
literatures, usually in discussions about the importance of consumer-centricity. A synthesis …

Replication is central to normal scientific investigation. This fact is widely accepted in business
disciplines. However, many researchers are uncertain how to build replication into their …

Presents a study that reports on one aspect of whether older consumers spread their
purchases of frequently-bought packaged goods among far fewer brands than do younger …

In a systematic check across 34 US product categories, two standard measures of brand-loyalty
are found to be closely predictable from the Dirichlet model of buyer behaviour in most …

In some product categories, older consumers (aged 65+) tend to be more brand loyal, have
smaller consideration sets and defer purchase more than younger consumers. This …

Higher education is a service industry – a terrific success story by most measures of industrial
success. Across the globe, ever-rising numbers of students are enrolled in programs. In …