User profiles for Marco Pichierri
 | Marco PichierriAssociate Professor, University of Bari "Aldo Moro" Verified email at uniba.it Cited by 1070 |
Fake news, real problems for brands: The impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
The presence of fake news via Internet media compels researchers and practitioners to
understand the consequences of this phenomenon on marketing activities. Surprisingly, no …
understand the consequences of this phenomenon on marketing activities. Surprisingly, no …
Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores
Virtual Reality (VR) is largely associated with a positive potential in terms of both higher
efficiency and higher escapism for the consumer. Whereas previous research demonstrated the …
efficiency and higher escapism for the consumer. Whereas previous research demonstrated the …
Age-related effects on environmentally sustainable purchases at the time of COVID-19: Evidence from Italy
The present research investigates whether the novel coronavirus disease (COVID-19)
pandemic has modified consumers' spending on environmentally sustainable products by …
pandemic has modified consumers' spending on environmentally sustainable products by …
Effects of socio-demographics, sense of control, and uncertainty avoidability on post-COVID-19 vacation intention
AM Peluso, M Pichierri - Current Issues in Tourism, 2021 - Taylor & Francis
Tourism industry is facing an unprecedented crisis due to the global spread of the new
coronavirus disease (COVID-19). However, due to the novelty of the phenomenon, there is a …
coronavirus disease (COVID-19). However, due to the novelty of the phenomenon, there is a …
Determinants of Southern Italian households' intention to adopt energy efficiency measures in residential buildings
Implementing Energy Efficiency Measures (EEMs) in residential buildings is one of the most
effective ways of decreasing household energy consumption. The present research adopts …
effective ways of decreasing household energy consumption. The present research adopts …
Health claims' text clarity, perceived healthiness of extra-virgin olive oil, and arousal: An experiment using facereader
Background The marketing literature suggests that consumers prefer simple messages;
however, text clarity—ie, the extent to which a message is communicated in plain and …
however, text clarity—ie, the extent to which a message is communicated in plain and …
The interplay between health claim type and individual regulatory focus in determining consumers' intentions toward extra-virgin olive oil
Although extra-virgin olive oil is a primary component of the Mediterranean diet, there is a
limited understanding about whether consumers might purchase this product out of its health …
limited understanding about whether consumers might purchase this product out of its health …
Less saturated, more eco‐friendly: Color saturation and consumer perception of product sustainability
M Pichierri, G Pino - Psychology & Marketing, 2023 - Wiley Online Library
Color saturation—the color's purity and intensity (also known as vividness)—is a visual
feature that has been under‐investigated in the context of green marketing. To advance …
feature that has been under‐investigated in the context of green marketing. To advance …
Effects of face images and face pareidolia on consumers' responses to print advertising: an empirical investigation
This research investigates whether print advertisements featuring faces (ie, face advertisements)
or facelike images (ie, pareidolian advertisements) better capture consumer attention …
or facelike images (ie, pareidolian advertisements) better capture consumer attention …
Information processing by elderly consumers: a five-decade review
… Marco Pichierri (Department of Management and Economics, University of Salento, Lecce,
Italy) … Guido, G., Pichierri, M., Rizzo, C., Chieffi, V. and Moschis, G. (2021), "Information …
Italy) … Guido, G., Pichierri, M., Rizzo, C., Chieffi, V. and Moschis, G. (2021), "Information …