This study examines how scholarly research on consumer brand relationships has evolved
over the last decades by conducting a bibliometric citation meta-analysis. The bibliography …

Purpose – A strong country brand can stimulate exports, attract tourism, investments, and
immigration. The purpose of this paper is to construct and present a country brand strength …

Purpose The purpose of this paper is to explore and discuss the concept of brand hate. The
authors present a taxonomy of the main determinants and outcomes of brand hate and …

Medical tourism is an estimated $100 billion dollar industry. Despite the increasing number
of people, companies and countries involved in medical tourism, we know very little about …

Purpose This paper aims to outline the role of brands as relationship builders and to offer a
better understanding of the recent developments and key literature in the area of consumer–…

Manuscript Type: Empirical Research Question/Issue: Why do firms in China, which has a
higher level of economic development, communicate less CSR than firms in India? We use a …

Virtual Worlds enable new ways of communication, collaboration, and cooperation over the
Internet by applying 3D environments and voice over IP technologies. This papers aims at …

This study examines how country-level, industry-level, and firm-level factors affect the extent
of corporate communications about CSR in Brazil, Russia, India, and China (BRIC). In …

Purpose – This paper aims to examine how scholarly research on corporate branding has
evolved using bibliometric author co‐citation analysis of articles published between 1969 and …

Purpose – The purpose of this paper is to provide a discussion, testing and comparing two
different relationship theories and their underlying scales as applied to brand love. Current …