User profiles for Mamoun Benmamoun

Mamoun Benmamoun

Saint Louis University
Verified email at slu.edu
Cited by 522

Verifying rigor: analyzing qualitative research in international marketing

N Singh, M Benmamoun, E Meyr… - International marketing …, 2021 - emerald.com
Purpose There has been a growing call regarding broad criteria for assessing qualitative
methods' reliability and validity in international marketing (IM) research. In response, this study …

FDI inflow and human development: analysis of FDI's impact on host countries' social welfare and infrastructure

K Lehnert, M Benmamoun… - Thunderbird International …, 2013 - Wiley Online Library
We examine the impact of foreign direct investment (FDI) and the mediating effects of country
national governance on the welfare and knowledge infrastructure of host countries. Based …

[PDF][PDF] Financing growth: comparing the effects of FDI, ODA, and international remittances

M Benmamoun, K Lehnert - Journal of economic …, 2013 - pdfs.semanticscholar.org
The world-wide emergence of remittances, in conjunction with challenges surrounding public
foreign aid and the theoretical division regarding the development of FDI, prompt important …

Internationalization of e-commerce corporations (ECCs) Advanced vs emerging markets ECCs

M Benmamoun, N Singh, K Lehnert… - Multinational Business …, 2019 - emerald.com
Purpose The growth of global e-commerce presents significant opportunities for global
expansion. Yet it has not leveled the playing field between emerging markets e-commerce …

A comparative analysis of Arab and US cultural values on the web

…, N Singh, R Sobh, M Benmamoun - Journal of Global …, 2015 - Taylor & Francis
This study aims to explore the depiction of cultural values on global websites. There exists a
research gap in terms of better understanding cross-cultural differences in web …

Social enterprises in electronic markets: web localization or standardization

M Benmamoun, H Alhor, C Ascencio, W Sim - Electronic Markets, 2021 - Springer
The question of how social enterprises (SEs)—organizations that work to solve social issues
through innovative ideas and strategies—utilize the web to internationalize has received …

The Arab Spring, MNEs, and virtual public spheres

M Benmamoun, M Kalliny, RA Cropf - Multinational Business Review, 2012 - emerald.com
Although multinational enterprises (MNEs), according to John Dunning's work, are driven by
motives of ownership, location, internalization and, ultimately, higher returns, these …

Arab and Middle Eastern business research: a review of the empirical literature (1990-2013)

M Kalliny, M Benmamoun - The Multinational Business Review, 2014 - emerald.com
Purpose – The purpose of the current study is to examine the empirical research conducted
on the Arab region as reported in the top 46 business journals over the past 23 years (1990-…

Localizing to Arabic consumers: Insights from print advertising

…, N Singh, W Chun, M Benmamoun - Journal of marketing …, 2018 - Taylor & Francis
This study argues that understanding the nature and influence of cultural differences in print
advertising is important for an effective international marketing strategy. Previous studies …

Affect as a driver to religious‐based consumer boycotts: Evidence from qualitative and quantitative research in the United States

…, EA Minton, M Benmamoun - International journal of …, 2018 - Wiley Online Library
While a fair amount of research has examined consumer boycotts, prior research has yet to
adequately examine the interaction of religious boycotts and backing by religious leaders …