User profiles for Malgorzata Karpinska-Krakowiak
Malgorzata (Mags) Karpinska-KrakowiakUniversity of Lodz Verified email at uni.lodz.pl Cited by 301 |
Women are more likely to buy unknown brands than men: The effects of gender and known versus unknown brands on purchase intentions
M Karpinska-Krakowiak - Journal of Retailing and Consumer Services, 2021 - Elsevier
Two experimental studies were run to investigate whether, how and why women would
respond differently than men to unknown (unfamiliar, new) brands. Female respondents were …
respond differently than men to unknown (unfamiliar, new) brands. Female respondents were …
The effects of religiosity and gender on attitudes and trust toward autonomous vehicles
…, E Gwiaździński, M Karpińska-Krakowiak - The Journal of High …, 2022 - Elsevier
Autonomous vehicles (AVs) and self-driving technology have become increasingly important
in transportation industry, as they are believed to offer several social and environmental …
in transportation industry, as they are believed to offer several social and environmental …
Festivalization of the city. Contemporary examples
M Karpińska-Krakowiak - Lidé města, 2009 - ceeol.com
There is unprecedented interest in festivals as a cultural phenomenon that contributes to urban
images, identities, and myths. The article addresses the role of festivals as image building…
images, identities, and myths. The article addresses the role of festivals as image building…
The effects of social networking sites on consumer–brand relationships
M Karpińska-Krakowiak - Journal of Computer Information Systems, 2016 - Taylor & Francis
In the era of a vastly changing marketing communications environment, social media and
social networking sites (SNS) have become an attractive outlet for brand promotions and …
social networking sites (SNS) have become an attractive outlet for brand promotions and …
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
M Karpinska-Krakowiak… - Journal of Interactive …, 2021 - journals.sagepub.com
Although marketers have been using various message tactics to breathe life into their brands,
the concepts of animism and animistic cues, particularly in social media marketing, have …
the concepts of animism and animistic cues, particularly in social media marketing, have …
[HTML][HTML] “I will start saving natural resources, only when you show me the planet as a person in danger”: the effects of message framing and anthropomorphism on pro …
Little is known on how to encourage effortful (rather than effortless) conservation behaviors,
and prior research investigated only single (rather than multiple) message appeals in terms …
and prior research investigated only single (rather than multiple) message appeals in terms …
Popularity of branded content in social media
M Karpinska-Krakowiak, A Modlinski - Journal of Computer …, 2020 - Taylor & Francis
A content-analytical study was conducted to examine the popularity of branded messages
in social media. Six hundred unique posts published by 100 brands were investigated and …
in social media. Six hundred unique posts published by 100 brands were investigated and …
[BOOK][B] Kapitał marki w mediach społecznościowych. Perspektywa konsumenta
M Karpińska-Krakowiak - 2018 - ceeol.com
W tradycyjnym ujęciu, rozpowszechnionym w latach 90. XX w. przez Amerykańskie Towarzystwo
Marketingu, marka to kombinacja elementów wizualnych i tekstowych, takich jak logo, …
Marketingu, marka to kombinacja elementów wizualnych i tekstowych, takich jak logo, …
Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture
M Karpinska-Krakowiak, M Eisend - International Journal of …, 2020 - Taylor & Francis
Mini-film advertising (MA) uses narratives to deliver hidden brand messages in 3- to 10-min
online videos. It addresses online users to gain their attention and to build brand exposure …
online videos. It addresses online users to gain their attention and to build brand exposure …
Prankvertising–pranks as a new form of brand advertising online
M Karpinska-Krakowiak, A Modliński - 2014 - dspace.uni.lodz.pl
A practical joke (ie a prank) belongs to a category of disparagement humor, as it is a playful
act held to amuse, tease or even mock the victim, and to entertain the audience. Alt-hough …
act held to amuse, tease or even mock the victim, and to entertain the audience. Alt-hough …