User profiles for Malgorzata Karpinska-Krakowiak

Malgorzata (Mags) Karpinska-Krakowiak

University of Lodz
Verified email at uni.lodz.pl
Cited by 301

Women are more likely to buy unknown brands than men: The effects of gender and known versus unknown brands on purchase intentions

M Karpinska-Krakowiak - Journal of Retailing and Consumer Services, 2021 - Elsevier
Two experimental studies were run to investigate whether, how and why women would
respond differently than men to unknown (unfamiliar, new) brands. Female respondents were …

The effects of religiosity and gender on attitudes and trust toward autonomous vehicles

…, E Gwiaździński, M Karpińska-Krakowiak - The Journal of High …, 2022 - Elsevier
Autonomous vehicles (AVs) and self-driving technology have become increasingly important
in transportation industry, as they are believed to offer several social and environmental …

Festivalization of the city. Contemporary examples

M Karpińska-Krakowiak - Lidé města, 2009 - ceeol.com
There is unprecedented interest in festivals as a cultural phenomenon that contributes to urban
images, identities, and myths. The article addresses the role of festivals as image building…

The effects of social networking sites on consumer–brand relationships

M Karpińska-Krakowiak - Journal of Computer Information Systems, 2016 - Taylor & Francis
In the era of a vastly changing marketing communications environment, social media and
social networking sites (SNS) have become an attractive outlet for brand promotions and …

The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media

M Karpinska-Krakowiak… - Journal of Interactive …, 2021 - journals.sagepub.com
Although marketers have been using various message tactics to breathe life into their brands,
the concepts of animism and animistic cues, particularly in social media marketing, have …

[HTML][HTML] “I will start saving natural resources, only when you show me the planet as a person in danger”: the effects of message framing and anthropomorphism on pro …

M Karpinska-Krakowiak, L Skowron, L Ivanov - Sustainability, 2020 - mdpi.com
Little is known on how to encourage effortful (rather than effortless) conservation behaviors,
and prior research investigated only single (rather than multiple) message appeals in terms …

Popularity of branded content in social media

M Karpinska-Krakowiak, A Modlinski - Journal of Computer …, 2020 - Taylor & Francis
A content-analytical study was conducted to examine the popularity of branded messages
in social media. Six hundred unique posts published by 100 brands were investigated and …

[BOOK][B] Kapitał marki w mediach społecznościowych. Perspektywa konsumenta

M Karpińska-Krakowiak - 2018 - ceeol.com
W tradycyjnym ujęciu, rozpowszechnionym w latach 90. XX w. przez Amerykańskie Towarzystwo
Marketingu, marka to kombinacja elementów wizualnych i tekstowych, takich jak logo, …

Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture

M Karpinska-Krakowiak, M Eisend - International Journal of …, 2020 - Taylor & Francis
Mini-film advertising (MA) uses narratives to deliver hidden brand messages in 3- to 10-min
online videos. It addresses online users to gain their attention and to build brand exposure …

Prankvertising–pranks as a new form of brand advertising online

M Karpinska-Krakowiak, A Modliński - 2014 - dspace.uni.lodz.pl
A practical joke (ie a prank) belongs to a category of disparagement humor, as it is a playful
act held to amuse, tease or even mock the victim, and to entertain the audience. Alt-hough …