Research into consumer ethnicity is a vital discipline that has substantially evolved in the
past three decades. This conceptual article critically reviews its immense literature and …

… Weinberger. This article is based on essay 3 in the first author’s dissertation, completed
at the University of Arizona with the second author as dissertation chair. For their helpful …

This study examines middle-class consumption and lifestyle during the transition to adulthood
in the United States. Based on analysis of qualitative data from interviews with emerging …

Through collective engagement in consumption rituals, group members reinforce intragroup
relationships and the boundaries of the group. Yet, paradoxically, as intragroup diversity …

This study examines the evolving acceptance and use of humour in advertising over the
past century. Sociologists point to humour as an expression of the macro-societal mood. …

Firms deploy an array of marketing communications (marcom) tools to influence sales
performance, yet critics lament that such efforts can be incredibly inefficient. This research focuses …

… Weinberger (m-weinberger@northwestern.edu) is an associate professor of integrated
marketing communications at the Medill School of Journalism, Media, and Integrated Marketing …

Digital financial platforms have become an integral part of consumers' lives–resulting in the
datafication of everyday life and potential for uniquely impacting financial well‐being. …

This research investigated the relative effects of marketing communications on a chain of “marketing-productivity”
measures—metrics that evaluate the influence of marketing at the …

… , and advertising researchers (see Gulas and Weinberger 2006 for a review) and its use
in … Selected portions of this section drawn from Gulas and Weinberger (2010). 2. Selected …