Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email
JE Phelps, R Lewis, L Mobilio, D Perry… - Journal of advertising …, 2004 - cambridge.org
Although viral marketing has garnered a great deal of attention in the trade press, almost
nothing is known about the motivations, attitudes, and behaviors of the people (those sending …
nothing is known about the motivations, attitudes, and behaviors of the people (those sending …
The allure of bad plans: Implications of plan quality for progress toward possible selves and postplanning energization
…, DJ Burgess, LJ Mobilio - Basic and applied social …, 2001 - Taylor & Francis
Two studies examined the influence of plan quality on participants' postplanning affective
self-reports. Most Study 1 participants reported positive affect after planning for self-change; …
self-reports. Most Study 1 participants reported positive affect after planning for self-change; …
Understanding pass-along emails: motivations and behaviors of viral consumers
R Lewis, L Mobilio, JE Phelps… - … consumer behavior in …, 2005 - books.google.com
Whether one agrees or disagrees with Godin’s (2000) claim that permission marketing and
one-to-one marketing are passé, it is clear that the marketing communications landscape is …
one-to-one marketing are passé, it is clear that the marketing communications landscape is …
[BOOK][B] Traumatic imaginings: Mental simulation as a proactive coping strategy
LJ Mobilio - 1999 - search.proquest.com
INFORMATION TO USERS Page 1 INFORMATION TO USERS This manuscript has been
reproduced from the microfilm master. UMI films the text directly from the original or copy …
reproduced from the microfilm master. UMI films the text directly from the original or copy …
Social motivation.
E Borgida, L Mobilio - 2000 - psycnet.apa.org
This entry includes the following topics: intrinsic and extrinsic motivation; other people as
targets of motivated behavior; mental representations of the self; goal setting; the impression …
targets of motivated behavior; mental representations of the self; goal setting; the impression …
Punished for their good deeds: Stigmatization of AIDS volunteers
This research investigated the impact of AIDS-related stigma on the antecedents, experiences,
and consequences stages of AIDS volunteerism. Coordinated cross-sectional and …
and consequences stages of AIDS volunteerism. Coordinated cross-sectional and …
Attitudes Toward “Gays in the Military”: A Functional Perspective1
M Wynan, S Mark - Journal of Applied Social Psychology, 1997 - Wiley Online Library
… The authors would like to thank Steve Asche, Marti Hope Gonzales, Lynne Mobilio, Jennifer
Silverman, and Art Stukas for their thoughtful comments on this manuscript. In addition, the …
Silverman, and Art Stukas for their thoughtful comments on this manuscript. In addition, the …
[BOOK][B] When the actor and the observer are the same person: The effects of self-objectification on self-attributions
KM Kelly - 2002 - search.proquest.com
… Thanks to Lynne Mobilio, who has been a great friend for so many reasons, but especially
for being patient with my neurotic musings, for allowing me to rant when I had to, and for …
for being patient with my neurotic musings, for allowing me to rant when I had to, and for …
[BOOK][B] Relative deprivation in the face of economic uncertainty: Effects on intergroup prejudice
MA Wyman - 1997 - search.proquest.com
… In addition, special thanks go to Lynne Mobilio and Jen Silverman for their support and
assistance on this project, and more importantly, for their friendship that has made these years of …
assistance on this project, and more importantly, for their friendship that has made these years of …
[CITATION][C] Raman Niranjan Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
E Phelps Joseph, L Regina, M Lynne, P David - Journal of Advertising Research, 2004