… of advertising campaigns (Kahle, 1996). This study builds upon two previous national surveys
in 1976 and 1986 (Kahle and Timmer, 1983; Kahle et al., 1988; Timmer and Kahle, 1983). …

A dissertation is really the tailfeather on a bird which has been growing for a long, long time.
Although this brief section in not the proper place to discuss the causal relationship between …

… LYNN R. KAHLE is an associate professor of marketing at the University of Oregon. He
earned his Ph D. in social psychology at the University of Nebraska—Lincoln He has been a …

Reports the results of a study that annually monitored the self-esteem and interpersonal
problems of over 100 male students during their sophomore, junior, and senior years of high …

… Furthermore, we extracted two factors from the internal values that relate to Kahle's
hypothesis about the role of people in value fulfillment. It appears that Factor 1 (self-fulfillment, …

Three factors were manipulated in an advertisement for disposable razors: celebrity-source
physical attractiveness, celebrity-source likability, and participant product involvement. …

… This article is based on the author's dissertation (Kahle, 1977). An earlier draft was presented
at the annual meeting of the Midwestern Psychological Association, Chicago, May 4, 1979. …

… 1984a, 1984b; Pitts and Woodside 1984; Pollay 1984; Prakash 1984), were measured using
a system recently shown to relate to a number of important social phenomena (Kahle 1983)…

The theory of reasoned action and the low-involvement hierarchy model were tested using
cross-lagged panel correlation. It was proposed that the low-involvement hierarchy model …

… Requests for reprints should be sent to Lynn R. Kahle, Room S130, Institute for Social … be
what research subjects view as consistency (Bernstein & Kahle, Note 3; cf. also Bern & Allen, …