Purpose – The purpose of this paper is to develop an understanding of the factors
influencing Chinese consumers to shop online by exploring the effects of user demographic …

This study examines Chinese consumers' perceptions and responses to web banner
advertising. Results suggest that just one additional banner exposure improves Chinese users' …

Uniform Resource Locators (URLs) in advertising are noticed by both users and nonusers of
the Internet. This major finding was determined in research conducted through three focus …

Purpose – This research examines how URLs in Chinese mass media advertising affect
noticeability, perceptions and behavior among internet users and non‐users. Design/…

Traditional methods of building brand equity rely on the traditional Integrated Marketing
Communications framework. Developments in the Internet have provided new communications …

Looks at how consumers used a pharmaceutical Web site to learn about a particular disease
or product. Probes whether visitors used the Web site to decide which drug was right for …

Examines similarities and differences in account management, the use of formal account
reviews, and the role of interpersonal relationships in domestic and international accounts. …

When the suit that led to Judge Green’s decision was first initiated by the Justice Department
in 1979, the Washington Post commented that the government might be “pursuing a wild …

This exploratory study demonstrates the effectiveness of using practice-based and client-focused
active learning exercises to develop applied skills and better position the student as a …

This study attempted to determine the effects of direct-to-consumer advertising (DTCA) of
prescription drugs on the patient-physician relationship in the Canadian population. Specifically…