In the early 1990s various studies showed the importance of advertising likeability for advertising
effectiveness. Has the role of advertising likeability changed since then? We analyzed …

This study compared and integrated the influence of motivational and situational determinants
on news viewing behavior. Individual people-meter data allowed the unobtrusive study of …

The Foundation for the Promotion and Optimisation of TV Advertising in the Netherlands has
sponsored an extensive research project examining the reasons why televiewers switch …

CBS Outdoor used a tachistoscope to determine how long it takes to recognize the brand/product
advertised in 187 outdoor posters in the Netherlands. Additionally, CBS Outdoor …

Television viewing often is a sequence of a multitude of activities that can vary tremendously
from the moment the TV set is turned on until it is turned off again. Previous models of …

Many previous studies on attention have ignored the eye-catching potential of “direct context”—the
entire promotional and editorial content an observer can view at the same time—in …

With an abundance of TV channels available, viewers with no interest in politics might escape
from news watching completely. But whether this is true depends on how viewers deal …

In the contemporary information jungle, it keeps getting harder for advertisers to be noticed.
Advertisements that fail to attract even the lowest levels of the attention cannot be effective. …

Although concerns have been raised that political infotainment programmes might increasingly
substitute more serious information, empirical evidence about changes of individual …

The goal of this study is to explore different facets of exposure to television news—from the
regularity of exposure via viewing durations to deliberate news selection and avoidance …