METHOD The UK’s IPA Effectiveness Awards is recognized as one of the most rigorous tests
of advertising effectiveness in the world. Entrants to the competition must submit detailed …

The first part of this paper summarises the key points about the use of celebrities in advertising,
sets this particular creative technique in context and demonstrates how significant its …

… Reading Modern Ideas about Children, we discover that Binet … With regard to the latter,
we find that Binet was of the opinion … how Binet devised and developed the famous BinetSimon …

Recently, a planner I know asked me a question: How does advertising actually work? That's
a very good question, and it's not one you hear people asking much these days. Some 20 …

… Nous présentons ensuite les échanges avec les principaux collaborateurs de Binet,
psychologues et psycho-pédagogues: les corpus d’Edouard Claparède (1873-1940), de Théodore …

… Wolf nous rappelle que Binet a étudié les problèmes de la pensée … le premier à faire des
études expérimentales sur les acquisitions cognitives de l'enfant, sur sa suggestibilité et sur les …

… The present article, starting from Binet’s intellectual path and from the suggestions of the …
fresh insights into Binet’s work by trying to capture the intersections between Binet, his …

… Binet's retort appeared in his book, Le magnetisme animal (1887), coauthored with Fere.
In this book we see that, while Binet did not grant amnesty to his opponents, he did soften his …

… The choice of Binet for this role is both comical and perverse, as Flaubert hints in a scenario:
'faire servir Binet % tre le confident de LUon-mais Binet ne repond pas'.7 Leon is tiresomely …

First impressions do count, and a reader's first reaction to this' book'will probably be to wonder
exactly how to describe it. Neither a weighty tome nor a concise communiqué, it turns out …