By highlighting consumers' personal characteristics related to online brand information
search, this study sheds light on how information sources from eWOM (electronic word-of-mouth), …

Purpose – The purpose of this research is to show how the dual mediation model has been
used to explain consumer responses toward an ad and a brand. This study attempts to …

The level of ownership in an overseas subsidiary has been an important issue in international
business. Existing literature, based on transaction cost theory, predicts that firms prefer …

This study focuses on consumer responses to two different types of price discounts: 1) a price
discount with and 2) a price discount without a minimum purchase requirement. The effects …

Purpose – Traditionally, researchers in environmental psychology have developed the
classic C (cognition)‐ E (emotion)‐ B (behavior) paradigm. However, some researchers have …

Prior research shows the existence of the construct “global consumer culture” and its related
strategic implications for brand positioning strategies. However, the potential contribution of …

While a substantial body of research suggests that congruence between a brand's image
and the consumer's self-image strongly impacts their attitude towards the brand, our research …

This research develops and empirically tests models of consumer purchase behavior in a
competitive environment. The research extends the dual mediation model to include ad …

A common strategy used in charitable appeals is emphasizing the outcomes of an
individual's donation. However, the way donation outcomes are framed will have an effect on …

The sharing economy (SE) has been variously described as a disruptive, discontinuous,
and social innovation. Now, more than a decade since the emergence of seminal platforms …