User profiles for Lars Meyer-Waarden
Lars Meyer-WaardenProfessor of Marketing, University Toulouse, Toulouse School of Management Verified email at tsm-education.fr Cited by 3330 |
The influence of loyalty programme membership on customer purchase behaviour
L Meyer‐Waarden - European Journal of marketing, 2008 - emerald.com
… between immediate monetary rewards and delayed rewards (Meyer‐Waarden, 2006).
Therefore, further … Lars Meyer‐Waarden can be contacted at: lars.meyer‐waarden@iut‐tlse3.fr …
Therefore, further … Lars Meyer‐Waarden can be contacted at: lars.meyer‐waarden@iut‐tlse3.fr …
Three decades of research on loyalty programs: A literature review and future research agenda
Loyalty programs (LPs) are an important marketing instrument used to promote repeat
purchases and customer relationships. Although numerous studies have shed light on the …
purchases and customer relationships. Although numerous studies have shed light on the …
Grocery retail loyalty program effects: self-selection or purchase behavior change?
L Meyer-Waarden, C Benavent - Journal of the Academy of Marketing …, 2009 - Springer
In the retail sector, consumers typically patronize multiple outlets for a variety of products,
which raises the important issue of how outlets can gain a greater share of consumer …
which raises the important issue of how outlets can gain a greater share of consumer …
The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites
Although social sustainability involves processes that promote well-being, it is often neglected
in the sustainability debate. Social networking sites (SNSs) such as Facebook are now …
in the sustainability debate. Social networking sites (SNSs) such as Facebook are now …
The effects of loyalty programs on customer lifetime duration and share of wallet
L Meyer-Waarden - Journal of retailing, 2007 - Elsevier
In the retailing sector, consumers typically patronize multiple outlets, which confronts these
outlets with an important issue: determining how to gain a greater part of consumer …
outlets with an important issue: determining how to gain a greater part of consumer …
Big data and firm performance: The roles of market-directed capabilities and business strategy
S Suoniemi, L Meyer-Waarden, A Munzel… - Information & …, 2020 - Elsevier
Despite being the object of much interest, deep insights regarding why and when investments
in big data resources enhance firm performance are lacking in the literature. Building on …
in big data resources enhance firm performance are lacking in the literature. Building on …
The impact of loyalty programmes on repeat purchase behaviour
L Meyer-Waarden, C Benavent - Journal of marketing …, 2006 - Taylor & Francis
The purpose of this research is to contribute to a better knowledge about the impact of
retailing loyalty programmes on repeat purchase behaviour. It is based on the BehaviorScan …
retailing loyalty programmes on repeat purchase behaviour. It is based on the BehaviorScan …
“Baby, you can drive my car”: Psychological antecedents that drive consumers' adoption of AI-powered autonomous vehicles
L Meyer-Waarden, J Cloarec - Technovation, 2022 - Elsevier
Artificial intelligence (AI)-powered autonomous vehicles (AVs) are one of the most highly
anticipated technological advancements of our time, with potentially wide-ranging social …
anticipated technological advancements of our time, with potentially wide-ranging social …
The acceptance and usage of smart connected objects according to adoption stages: an enhanced technology acceptance model integrating the diffusion of …
E Attié, L Meyer-Waarden - Technological Forecasting and Social Change, 2022 - Elsevier
In today's digitalized world, technologies such as the Internet of Things (IoT) and smart
connected objects (SCOs) are moving to the forefront and have given rise to fundamental …
connected objects (SCOs) are moving to the forefront and have given rise to fundamental …
Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA
This research examines long-term loyalty change in a wide variety of FMCG categories in the
UK and the USA, over time periods ranging from six to thirteen years. The study uses three …
UK and the USA, over time periods ranging from six to thirteen years. The study uses three …