… Larry Neale (QUT Business School, Queensland University of Technology, Brisbane,
Australia) … Mortimer, G., Neale, L., Hasan, SFE and Dunphy, B. (2015), "Investigating the …

This study examined how different factors contribute to attitudes and the behaviour of spectators
attending an Australian Football League game. The results revealed that four factors - …

Purpose – Service research typically relates switching costs to customer loyalty, and
portrays them as effective switching deterrents that engender harmful word‐of‐mouth (WOM). …

Gender identity is the extent to which an individual identifies with masculine or feminine
personality traits. Sex roles in Western societies continue to evolve, so this research examines …

This paper recognises that customer loyalty is important for many competitive organisations,
and that retail firms make investments to build and maintain loyal relationships with their …

There is a growing trend to offer students learning opportunities that are flexible, innovative
and engaging. As educators embrace student-centred agile teaching and learning …

Like their global counterparts, e-learning platforms are an indispensable technology in many
Asia Pacific tertiary institutions. Despite its widespread adoption, e-learning is still being …

Purpose This study aims to propose the emotional response of gratitude as a mediating
mechanism to explain the relationship between perceptions of a service organisations’ …

Purpose – Using an extended theory of planned behaviour (TPB) model to test how customer
loyalty intentions may relate to subjective and descriptive norms, this study further seeks to …

This current research examines how gratitude and affective commitment work together to
improve customer–organizational relationships. Using theories from services marketing and …