User profiles for L. Groeger

Lars Groeger

Senior Lecturer, Macquarie Business School, Sydney// Associate Professor ICN Business …
Verified email at mq.edu.au
Cited by 795

Capturing value from non-paying consumers' engagement behaviours: field evidence and development of a theoretical model

L Groeger, L Moroko, LD Hollebeek - Journal of Strategic …, 2016 - Taylor & Francis
The emerging ‘customer engagement behaviour’ (CEB) literature predominantly discusses
behaviours displayed by paying customers. However, the rise of free offerings, including free …

miRNATissueAtlas2: an update to the human miRNA tissue atlas

A Keller, L Gröger, T Tschernig, J Solomon… - Nucleic acids …, 2022 - academic.oup.com
Small non-coding RNAs (sncRNAs) are pervasive regulators of physiological and pathological
processes. We previously developed the human miRNA Tissue Atlas, detailing the …

The design thinking mindset: An assessment of what we know and what we see in practice

…, L Groeger, L Sobel - Journal of design, business …, 2016 - intellectdiscover.com
… and the behaviours that innovation teams exert that enable DT (Sobel and Groeger, 2013b).
… realized in individuals and organizations (Sobel and Groeger, 2013a). Most academic and …

Word-of-mouth marketing influence on offline and online communications: Evidence from case study research

L Groeger, F Buttle - Word of Mouth and Social Media, 2016 - taylorfrancis.com
This case study reports results from three research studies conducted over 12 weeks as part
of a product seeding campaign. Partnering with a word-of-mouth marketing (WOMM) …

Word-of-mouth marketing: Towards an improved understanding of multi-generational campaign reach

L Groeger, F Buttle - European Journal of Marketing, 2014 - emerald.com
… In addition, she spoke to another three friends who are not connected to Gen0 L. Thus,
50 per cent of this Gen1’s conversations were along transitive ties to common friends with …

Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing

F Buttle, L Groeger - Journal of Marketing Management, 2017 - Taylor & Francis
We investigate how word-of-mouth marketing campaign participants select communication
partners, content and channel. Rules Theory, which we adopt from the interpersonal …

[HTML][HTML] Signaling actions of electrophiles: anti-inflammatory therapeutic candidates

AL Groeger, BA Freeman - Molecular interventions, 2010 - ncbi.nlm.nih.gov
Over the past several years, research on biologically relevant electrophiles has been replete
with new insights, expanding our understanding of the roles electrophiles play in vivo. …

[HTML][HTML] Fatty Acid Transduction of Nitric Oxide Signaling: MULTIPLE NITRATED UNSATURATED FATTY ACID DERIVATIVES EXIST IN HUMAN BLOOD AND URINE …

…, Y Lin, FJ Schopfer, SR Woodcock, AL Groeger… - Journal of Biological …, 2005 - ASBMB
Mass spectrometric analysis of human plasma and urine revealed abundant nitrated
derivatives of all principal unsaturated fatty acids. Nitrated palmitoleic, oleic, linoleic, linolenic, …

[PDF][PDF] The future of design thinking in Australia: barriers and opportunities

L Sobel, L Groeger - Design Management Review, 2013 - isdi.co.cu
… Lars Groeger is a lecturer in management at the Macquarie Graduate School of Management,
where he teaches … Groeger was educated at leading international business schools in …

Developing a design thinking mindset: Encouraging designerly ways in postgraduate business education

L Groeger, J Schweitzer - Design Thinking in Higher Education …, 2020 - Springer
Building innovation capability is a topic of vital interest to many organisations. In search of
ways to build such capabilities, practitioners and educators have turned to design thinking (DT)…