Many brands utilize social media to communicate with consumers, but are they taking
advantage of these media's potential for co-creation? We explore this in the corporate social …

There is growing interest in how gamification—defined as the application of game design
principles in non-gaming contexts—can be used in business. However, academic research …

Deepfakes are real videos with fake content. Leveraging artificial intelligence technologies to
superimpose voices and likenesses, deepfakes can, quite literally, put someone’s words in …

Marketing managers strive to build branded experiences that both excite and engage their
customers in novel ways in order to enhance attitudes and encourage positive behaviors …

Research on service brands' participation in online activities has focused largely on Internet-enabled
transactions and functional interactions between the firm and the customer. Most …

The 21 st century has brought both opportunities and challenges in our global, boundaryless
world. Importantly, managers face a dynamic and interconnected international environment…

Recently, organizations have begun to tout ‘gamification’as an effective method of increasing
motivation and engagement of employees, customers, patients, and students, among other …

Managers are frequently tasked with increasing the engagement levels of key stakeholders,
such as customers and employees. Gamification—defined as the application of game …

In a global marketplace, customers are often unaware of the exact sources of the products
they purchase and consume. To address this lack of awareness, blockchain technology can …

… Kirk Plangger (King’s Business School, King’s College London, London, UK) … Sands, S.,
Campbell, CL, Plangger, K. and Ferraro, C. (2022), "Unreal influence: leveraging AI in …