User profiles for Kirk L. Wakefield
Kirk WakefieldBaylor University Verified email at baylor.edu Cited by 14907 |
Excitement at the mall: determinants and effects on shopping response
KL Wakefield, J Baker - Journal of retailing, 1998 - Elsevier
Competition between malls and newer forms of shopping centers has led mall developers
and management to consider alternative methods to build excitement with customers. In this …
and management to consider alternative methods to build excitement with customers. In this …
The effect of the servicescape on customers' behavioral intentions in leisure service settings
KL Wakefield, JG Blodgett - Journal of services marketing, 1996 - emerald.com
SERVQUAL, an instrument developed by Parasuraman, Zeithaml and Berry, is currently the
most popular measure of service quality. Compares these original studies with subsequent …
most popular measure of service quality. Compares these original studies with subsequent …
The importance of servicescapes in leisure service settings
KL Wakefield, JG Blodgett - Journal of services marketing, 1994 - emerald.com
Services marketing research has largely focussed on measuring service quality and
satisfaction associated with the primary service itself, with little attention given to the effect of the …
satisfaction associated with the primary service itself, with little attention given to the effect of the …
Customer response to intangible and tangible service factors
KL Wakefield, JG Blodgett - Psychology & Marketing, 1999 - Wiley Online Library
This research investigates the question: Does the physical environment of service delivery
settings influence customers' evaluations of the service experience and subsequent …
settings influence customers' evaluations of the service experience and subsequent …
The effects of team loyalty and selected stadium factors on spectator attendance
KL Wakefield, HJ Sloan - Journal of sport management, 1995 - journals.humankinetics.com
Having loyal fans and a winning team generally results in higher attendance at games.
However, university and professional team administrators are beginning to recognize the …
However, university and professional team administrators are beginning to recognize the …
The effects of customer service on consumer complaining behavior
JG Blodgett, KL Wakefield, JH Barnes - Journal of services Marketing, 1995 - emerald.com
Presents a dynamic model of the consumer complaining behavior process. Is unique in that
it distinguishes between negative word‐of‐mouth that occurs prior to seeking redress (or in …
it distinguishes between negative word‐of‐mouth that occurs prior to seeking redress (or in …
Situational price sensitivity: the role of consumption occasion, social context and income
KL Wakefield, JJ Inman - Journal of Retailing, 2003 - Elsevier
Research on consumer reaction to price has been largely confined to examining consumers’
price information search, evaluation of price alternatives, and individual purchase …
price information search, evaluation of price alternatives, and individual purchase …
Measurement and management of the sportscape
KL Wakefield, JG Blodgett… - Journal of sport …, 1996 - journals.humankinetics.com
The physical environment of the stadium may have a significant effect on the extent to which
spectators will desire to stay and return to the stadium. Specific aspects of the stadium …
spectators will desire to stay and return to the stadium. Specific aspects of the stadium …
Retailing hedonic consumption: a model of sales promotion of a leisure service
KL Wakefield, JH Barnes - Journal of retailing, 1996 - Elsevier
Research regarding sales promotions has focused on information processing of price discounts
for relatively uninvolving consumer goods. Sales promotions for leisure retail operators, …
for relatively uninvolving consumer goods. Sales promotions for leisure retail operators, …
How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall
J Baker, KL Wakefield - Journal of the Academy of Marketing Science, 2012 - Springer
While a few researchers have started to chip away at the notion that retail density is always
negative, extant studies do not empirically address the question of why some shoppers …
negative, extant studies do not empirically address the question of why some shoppers …