Electronic mail (e-mail) has been used to distribute surveys and collect data from online users
for almost fifteen years. However, some have suggested that the use of e-mail is becoming …

The Federal Trade Commission (FTC) is one of many organizations studying influences on
consumer privacy online. The authors investigate these influences, taking into consideration …

Data collection using Internet-based samples has become increasingly popular in many
social science disciplines, including advertising. This research examines whether one popular …

As e-mail and other related technologies have diffused rapidly into a large and heterogeneous
population, researchers have begun to explore the possibility of using e-mail as a tool for …

Traditional typologies of consumer privacy concern suggest that consumers fall into three
distinct groups: One-fourth of consumers are not concerned about privacy, one-fourth are …

This study examines whether gender differences are apparent in attitudes and behaviors
toward advertising and marketing practices involving information gathering and privacy on-line. …

The Internet's potential for academic and applied research has recently begun to be
acknowledged and assessed. To date, researchers have used Web page-based surveys to study …

Researchers in a variety of disciplines use Amazon’s crowdsourcing platform called Mechanical
Turk as a way to collect data from a respondent pool that is much more diverse than a …

Attitudes and opinions about online advertising practices and consumer privacy concerns
have been studied in both the academic and popular press. However, online consumers' …

Presenting a range of perspectives on advertising in a global society, this Second Edition of
Controversies in Contemporary Advertising examines economic, political, social, and ethical …