The present study attempts to examine the effects of animated banner ads, as well as the
moderating effects of involvement, on each stage of the hierarchy of effects model, and to …

Marketers often compete to incorporate fast-moving images in their online banner ads to
break through the ad clutter, in the hope for a positive perception of the ads. However, the …

A survey was conducted of 104 US advertising-agency media directors regarding current
practices in media-schedule evaluations—for both offline and online media—and the …

Combining a telephone survey of a probability sample of residents in the Austin, Texas,
metropolitan area and a content analysis of the local daily newspaper, this study replicates and …

This study examines the cultural factors influencing the use of advertising appeals in two
culturally diverse countries: China and the US. Findings from the content analyses of the …

A content analysis and a quasi-experiment were performed to examine the current practices
in food advertising, and the usage and the effectiveness of different advertising claims …

▪ Abstract Long-chain fatty acids are involved in all aspects of cellular structure and function.
For controlling amounts of fatty acids, cells are endowed with two acetyl-coenzyme A …

Partially purified acetyl-CoA carboxylase (EC 6.4.1.2) was activated several-fold by incubation
with magnesium ions. The activation was inhibited by fluoride. Partially purified but not …

Acetyl-CoA carboxylase (ACC) is rapidly regulated by reversible phosphorylation; phosphorylation
inactivates ACC, whereas dephosphorylation activates the enzyme. Among protein …

This study introduces two different types of communication strategies in social cause advertising:
a partake-in-our-cause message attempts to engage audiences to take part in a social …