User profiles for Kihan Kim
Kihan KimSeoul National University Verified email at snu.ac.kr Cited by 1944 |
Assessing the effects of animation in online banner advertising: Hierarchy of effects model
The present study attempts to examine the effects of animated banner ads, as well as the
moderating effects of involvement, on each stage of the hierarchy of effects model, and to …
moderating effects of involvement, on each stage of the hierarchy of effects model, and to …
Processing of animation in online banner advertising: The roles of cognitive and emotional responses
Marketers often compete to incorporate fast-moving images in their online banner ads to
break through the ad clutter, in the hope for a positive perception of the ads. However, the …
break through the ad clutter, in the hope for a positive perception of the ads. However, the …
The power of reach and frequency in the age of digital advertising: offine and online media demand different metrics
…, F De Gregorio, K Kim - Journal of …, 2010 - journalofadvertisingresearch.com
A survey was conducted of 104 US advertising-agency media directors regarding current
practices in media-schedule evaluations—for both offline and online media—and the …
practices in media-schedule evaluations—for both offline and online media—and the …
News story descriptions and the public's opinions of political candidates
K Kim, M McCombs - Journalism & Mass Communication …, 2007 - journals.sagepub.com
Combining a telephone survey of a probability sample of residents in the Austin, Texas,
metropolitan area and a content analysis of the local daily newspaper, this study replicates and …
metropolitan area and a content analysis of the local daily newspaper, this study replicates and …
Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the US
Y Cheong, K Kim, L Zheng - Asian Journal of Communication, 2010 - Taylor & Francis
This study examines the cultural factors influencing the use of advertising appeals in two
culturally diverse countries: China and the US. Findings from the content analyses of the …
culturally diverse countries: China and the US. Findings from the content analyses of the …
The current practices in food advertising: The usage and effectiveness of different advertising claims
K Kim, Y Cheong, L Zheng - International Journal of Advertising, 2009 - Taylor & Francis
A content analysis and a quasi-experiment were performed to examine the current practices
in food advertising, and the usage and the effectiveness of different advertising claims …
in food advertising, and the usage and the effectiveness of different advertising claims …
Regulation of mammalian acetyl-coenzyme A carboxylase
KH Kim - Annual review of nutrition, 1997 - annualreviews.org
▪ Abstract Long-chain fatty acids are involved in all aspects of cellular structure and function.
For controlling amounts of fatty acids, cells are endowed with two acetyl-coenzyme A …
For controlling amounts of fatty acids, cells are endowed with two acetyl-coenzyme A …
Regulation of hepatic acetyl coenzyme A carboxylase by phosphorylation and dephosphorylation
CA Carlson, KH Kim - Journal of Biological Chemistry, 1973 - Elsevier
Partially purified acetyl-CoA carboxylase (EC 6.4.1.2) was activated several-fold by incubation
with magnesium ions. The activation was inhibited by fluoride. Partially purified but not …
with magnesium ions. The activation was inhibited by fluoride. Partially purified but not …
Critical phosphorylation sites for acetyl-CoA carboxylase activity.
J Ha, S Daniel, SS Broyles, KH Kim - Journal of Biological Chemistry, 1994 - Elsevier
Acetyl-CoA carboxylase (ACC) is rapidly regulated by reversible phosphorylation; phosphorylation
inactivates ACC, whereas dephosphorylation activates the enzyme. Among protein …
inactivates ACC, whereas dephosphorylation activates the enzyme. Among protein …
Choosing the right message for the right cause in social cause advertising: Type of social cause message, perceived company–cause fit and the persuasiveness of …
This study introduces two different types of communication strategies in social cause advertising:
a partake-in-our-cause message attempts to engage audiences to take part in a social …
a partake-in-our-cause message attempts to engage audiences to take part in a social …