Purpose This paper aims to examine the relationships between anthropomorphic cues (ie
degrees of the humanized profile picture and naming) in artificial intelligence (AI) chatbots and …

Online behavioral advertising (OBA) is now the norm for social media advertising campaigns.
Brands use detailed consumer data points to customize product placement, but extant …

Some brands, not-for-profit organizations, and social media influencers post tips to
encourage prosocial behaviors. This is particularly prevalent in the context of environmental …

Objective To compare optical motion capture system (MoCap), attitude and heading reference
system (AHRS) sensor, and Microsoft Kinect for the continuous measurement of cervical …

This study employs an online experimental approach to explore why an appropriate message
appeal that resonates with consumers is crucial during a recession, rather than reducing …

This study investigates the role of brand authenticity in consumer response to green advertising
with sustainability information framed as tips. Study 1 finds that a single green tip is more …

Cervical dystonia (CD) is a chronic neurological movement disorder that causes involuntary
neck muscle contractions, leading to abnormal movements or posture of the head. However, …

This study examines the effect of psychological distance on psychological reactance toward
e-smoking cessation PSAs, attitude toward the e-smoking cessation PSA message, and …

The study examines the effect of psychological distance on psychological reactance toward
e-smoking cessation campaigns, attitude for the e-smoking cessation campaign message, …

This study explores why investments in marketing, such as the active increase in advertising
spending along with an appropriate message appeal that resonates with consumers, are …