Affinity-based Media selection: Selection for brand message absorption

K Kusumoto - Journal of Advertising Research, 2002 - journalofadvertisingresearch.com
The basic role of advertising media has been considered to be simply delivering the brand
message to its target audience. However, even if the message is sufficiently delivered, it is not …

A new scheme of case-based decision support systems by using DEA and GA techniques

H Inazumi, K Suzuki, K Kusumoto - IEEE SMC'99 Conference …, 1999 - ieeexplore.ieee.org
We propose a new scheme for case-based decision support systems (DSS) using data
envelopment analysis (DEA) and genetic algorithms (GA). The application field for our scheme is …

Nintedanib plus chemotherapy for nonsmall cell lung cancer with idiopathic pulmonary fibrosis: a randomised phase 3 trial

…, Y Kimura, Y Kondoh, M Kusumoto… - European …, 2022 - Eur Respiratory Soc
Background Idiopathic pulmonary fibrosis (IPF) is a fatal lung disease implicated as an
independent risk factor for lung cancer. However, optimal treatment for advanced lung cancer …

[HTML][HTML] Growth inhibition activities of Sugi bark components against Heterosigma akashiwo

H Saijo, K Tsuruta, N Kusumoto, T Ashitani… - Journal of wood …, 2013 - Springer
In our ongoing efforts to develop new uses for wood-based waste streams, the growth
inhibition activities of extracts obtained from Sugi (Cryptomeria japonica) bark were examined …

Triboelectric charging of polytetrafluoroethylene antithrombotic catheters

…, T Kano, N Ito, R Kasai, F Kamijyo, N Kusumoto… - Journal of Artificial …, 2019 - Springer
This study proposes that a polytetrafluoroethylene (PTFE) electret tube charged by frictional
electricity can prevent the solidification of the indwelling catheter in blood vessels. …

Normally-off 4H-SiC power MOSFET with submicron gate

…, K Hashimoto, K Takahashi, O Kusumoto… - Materials Science …, 2009 - Trans Tech Publ
In order for SiC-MOSFET to be practical in various power electronics applications, low specific
on-resistance Ron,sp, high breakdown voltage and “normally-off” characteristics have to …

Survival with Collateral Circulation after Gastrointestinal Ischemia Caused by Aortic Dissection: A Case Report

E Kusumoto, K Endo, M Ota, N Tsutsumi, K Hashimoto… - 2015 - catalog.lib.kyushu-u.ac.jp
We report a case of a 43-year-old man who presented with gradually intensifying abdominal
pain of acute onset and was shown by contrast-enhanced computed tomography (CT) …

Impact of a single nucleotide polymorphism upstream of the IL28B gene in subjects positive for anti-HCV antibody in an HCV hyperendemic area in Japan: 975

…, A Moriuchi, M Oketani, A Ido, K Kusumoto… - Hepatology, 2012 - journals.lww.com
Objective: Single nucleotide polymorphisms (SNPs) in the interleukin-28B (IL28B) region are
known to be associated with spontaneous and treatment-induced clearance of hepatitis C …

[PDF][PDF] Advertising Media Effect Models in Japan: Part I. An Academic Perspective of

K Shimizu, JJ Huang - 2004 - libir.josai.ac.jp
A very famous saying from the end of 19th century attributed to Lord Leverhume, founder of
the Lever Brothers Company, is,“Half of the money I spend on advertising is wasted. The …

Expression of the metastasis‐associated MTA1 protein and its relationship to deacetylation of the histone H4 in esophageal squamous cell carcinomas

…, T Ohga, K Endo, E Adachi, H Kusumoto… - … Journal of Cancer, 2004 - Wiley Online Library
Metastasis‐associated protein MTA1 and histone deacetylase form a protein complex with
histone deacetylase activity that plays an important role in histone deacetylation, alteration of …