Despite comprehensive discussion in the literature on standardization versus localization of
international advertising, the term standardization itself still needs clarification; especially …

Industriegütermärkte sind durch ein sehr heterogenes Leistungsspektrum gekennzeichnet.
Dieses reicht von Standardschrauben über Spezialmaschinen bis hin zu komplexen …

The range of products and services that are traded on business-to~ business markets is very
broad. It encompasses such heterogeneous goods as standardized software, machine tools…

" The use of computer simulations to gain deeper understanding of complex dynamic systems
has become widely accepted across scientific disciplines. Yet, the precision of results …

Der demografische Wandel stellt Unternehmen bei der Personalentwicklung vor zwei
Herausforderungen: Bereits eingestellte Mitarbeitende bedarfsgerecht weiterzubilden und das …

In view of the empirically observable dynamics of the market place and theoretical assertions
like Hayek’s statement that “…economic problems arise always and only in consequence …

In considering the benefits from a structured approach to industrial marketing, the starting
point is given by business reality: industrial marketing practice covers an immense and highly …

“… change can be seen as an outcome jointly determined by motivation to change,
opportunity to change, and capability to change.” While generally subscribing to this assertion, …

When firms fundamentally change the strategic orientation of their market offerings, success
and failure are immediate neighbors.