Gamification includes the use of gaming features, such as points or leaderboards, in non-gaming
contexts, and is a frequently-discussed trend in education. One way of gamifying the …

To understand how narratives may best be implemented in video game design, first we must
understand how players respond to and experience narratives in video games, including …

Narratives can be used to persuade individuals to change their attitudes and behaviors, and
can be especially effective is in changing attitudes toward individuals that are stigmatized or …

YouTube and other video-sharing platforms have soared in popularity. Less loved, however,
are the disruptive advertisements on these channels. This study investigates the impact of …

The examination of presence is important, as previous studies have shown that the subjective
experience of presence can impact the effectiveness of virtual treatments (Villani, Riva, & …

One possible way of enhancing the effectiveness of health narratives is by using tailoring.
However, evidence of the effectiveness of narrative tailoring is mixed. Some studies have …

Communication campaigns often include components that have been designed for a
specific population, a strategy referred to as targeting. Targeted narratives are story-based …

Marketing researchers are interested in the relative persuasiveness of different message
modes, such as narratives and arguments. A desire to explicate and compare underlying …

Objective In narratives, characters often face threats where they either live (survivor
narratives) or die (death narratives). Both outcomes have the potential to persuade, and are …

Ultraviolet (UV) photos reveal the world in a different light spectrum, including damage that
is caused by UV light. In the context of skin cancer control, UV photos have the potential to …