User profiles for Karina T. Liljedal
Karina T. LiljedalPhD, Stockholm School of Economics Verified email at hhs.se Cited by 324 |
[HTML][HTML] Gender stereotypes in advertising have negative cross-gender effects
…, S Rosengren, M Dahlén, KT Liljedal… - European Journal of …, 2021 - emerald.com
Purpose This paper aims to investigate cross-gender effects of gender stereotypes in
advertising. More specifically, it proposes that the negative effects found in studies of women’s …
advertising. More specifically, it proposes that the negative effects found in studies of women’s …
Elderly consumers in marketing research: A systematic literature review and directions for future research
H Berg, KT Liljedal - International Journal of Consumer Studies, 2022 - Wiley Online Library
This paper reports a theme‐based structured systematic literature review of the growing body
of marketing research about elderly consumers. By synthesizing, explicating, and relating …
of marketing research about elderly consumers. By synthesizing, explicating, and relating …
Effects of nonstereotyped occupational gender role portrayal in advertising: How showing women in male-stereotyped job roles sends positive signals about brands
KT Liljedal, H Berg, M Dahlen - Journal of …, 2020 - journalofadvertisingresearch.com
Stereotyped occupational gender-role portrayals still are used frequently in advertising.
Despite this, no previous research has examined their effects. Tentative findings from the …
Despite this, no previous research has examined their effects. Tentative findings from the …
Motives and barriers affecting consumers' co-creation in the physical store
M Schüler, M Fee Maier, KT Liljedal - The International Review of …, 2020 - Taylor & Francis
The rise of e-commerce has caused a dramatic shift in consumer behaviour, putting pressure
on physical stores to offer a more personalised and service-oriented offering. This paper …
on physical stores to offer a more personalised and service-oriented offering. This paper …
Co-production in chronic care: exploitation and empowerment
A Essén, SW Värlander, KT Liljedal - European Journal of Marketing, 2016 - emerald.com
Purpose Many scholars have urged firms to empower consumers to become co-producers,
arguing that this empowerment leads to a win-win situation that benefits consumers and …
arguing that this empowerment leads to a win-win situation that benefits consumers and …
Preferential treatment in the service encounter
Purpose The purpose of this paper is to examine reactions when customers in service
encounters receive preferential treatment (ie something extra in relation to other customers). The …
encounters receive preferential treatment (ie something extra in relation to other customers). The …
Consumers' response to other consumers' participation in new product development
KT Liljedal, M Dahlén - Journal of Marketing Communications, 2018 - Taylor & Francis
In this paper, we investigate how consumers react to information that the brand has involved
other consumers in the development of its new product. More specifically, we investigate …
other consumers in the development of its new product. More specifically, we investigate …
The effects of advertising consumer co-created new products: A brand-alliance framework model can predict perceptions about co-created brands and their creators
KT Liljedal - Journal of Advertising Research, 2016 - journalofadvertisingresearch.com
Companies that develop new products by collaborating with consumers across online and
social media channels often communicate about this form of product co-creation through …
social media channels often communicate about this form of product co-creation through …
The allure of the bottle as a package: An assessment of perceived effort in a packaging context
…, J Colliander, J Karsberg, KT Liljedal… - Journal of Product & …, 2017 - emerald.com
Purpose This paper aims to assess the impact of perceived effort related to packaging on
overall product evaluations. Perceived effort, defined as the consumer’s perceptions of how …
overall product evaluations. Perceived effort, defined as the consumer’s perceptions of how …
Bridging theory and practice in an applied retail track
…, J Colliander, M Hernant, KT Liljedal - Journal of …, 2018 - journals.sagepub.com
In this article, we present an educational approach that bridges theory and practice: an applied
retail track. The track has been co-created by faculty and 10 partnering retail companies …
retail track. The track has been co-created by faculty and 10 partnering retail companies …