Digital media has profoundly affected the advertising industry as new channels supplant
traditional media and Internet advertising moves beyond rudimentary display ads to the likes of …

Soft skills, such as communication skills and professionalism, have been shown to be important
for entry-level positions in advertising. The skills measured in previous research have …

Abstract: This study examined issues of the Communication Arts Advertising Annual in 1984,
1994, 2004, and 2014 to assess women's inclusion among award winners, which represent …

Abstract: Few women reach the top levels of advertising agency creative departments, though
relatively equal numbers of women and men enter the field as copywriters and art directors…

Advertisers frequently mine popular culture for creative inspiration, finding themes, characters,
and visual references in movies, books, sports, fashion, and fads. This study explores the …

Purpose – In the male-dominant creative industries, do men and women have access to the
same resources for career learning and development? The purpose of this paper is to …

… the reasons many creative women cite for going freelance or leaving the industry after
having children; others say that the job is only sustainable with a partner or nanny at home (Mallia …

“It ain’t easy being green,” according to Kermit the Frog. It is never easy being “the other.”
Perhaps the biggest problem with being “the other” is convincing those in the mainstream to …

This article seeks to uncover the complexities of the creative director's leadership role in
advertising agencies. The authors based their work on data received from six agencies and 43 …

… Mallia is professor at the University of South Carolina School of Journalism and Mass …
The right of Karen L. Mallia to be identified as the author of this work has been asserted in …