In today's socially connected world marketers are turning to social video as a way of
extending campaign reach and gaining cut-through. However knowledge on which creative …

Background Online social networks offer considerable potential for delivery of socially influential
health behavior change interventions. Objective To determine the efficacy, engagement…

… They do so, however, with limited understanding of whether social media are more effective
than other platforms or of how they can be used most effectively (Nelson-Field and Klose, …

… Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation
on … Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but …

With increasing fragmentation, advertisers are choosing media based upon their ability to
deliver specific target markets to maximise return on media expenditure. In doing so, they rely …

This article examines the impact of clutter on advertising placed on Facebook. This platform
is quite different from broadcast media, yet the current study unveiled very similar findings as …

Media strategists place great emphasis on matching media vehicles to the brand’s target
demographic. And media owners themselves go to considerable effort to promote how their …

The article reports on the second" Empirical Generalizations in Advertising" conference held
at the Wharton School of the University of Pennsylvania in Philadelphia, Pennsylvania, in …

This study evaluates the relationship between student counselling intervention and university
persistence. We find that students deemed high-risk can directly benefit from student …

This study evaluates the relationship between student counselling intervention and university
persistence and looks at the characteristics of students considered most likely to withdraw. …