User profiles for K. W. Cruthirds

Kevin Cruthirds

Associate Professor of Management, University of Texas Rio Grande Valley
Verified email at utrgv.edu
Cited by 1295

The use of humor in the workplace

EJ Romero, KW Cruthirds - Academy of management …, 2006 - journals.aom.org
Executive Overview Humor is a common element of human interaction and therefore has an
impact on work groups and organizations. Despite this observation, managers often fail to …

Differences between American, Egyptian and Lebanese humor styles: Implications for international management

M Kalliny, KW Cruthirds… - International Journal of …, 2006 - journals.sagepub.com
The purpose of this study is to search for differences in humor use between Arabs and
Americans and to provide managerial insights regarding such differences. We use Hofstede’s …

In search of aesthetics in consumer marketing: An examination of aesthetic stimuli from the philosophy of art and the psychology of art

YJ Wang, KW Cruthirds, CN Axinn… - Academy of Marketing …, 2013 - search.proquest.com
The purposes of the paper are to illustrate the concept of aesthetics on the basis of the
philosophy of art and the psychology of art, and to describe the effects of aesthetic stimuli on …

A comparison of humor styles in US and Mexican television commercials

KW Cruthirds, VL Wang, YJ Wang… - Marketing Intelligence & …, 2012 - emerald.com
Purpose – The purpose of this study was to conduct a content analysis of humor styles used
in US and Mexican television advertising. Design/methodology/approach – A total of 97 …

The impact of humor on mediation

KW Cruthirds - Dispute Resolution Journal, 2006 - search.proquest.com
Mediation has become a commonly accepted form of alternative dispute resolution. It involves
the use of a neutral third-party mediator to help the parties to a dispute reach a mutually …

[PDF][PDF] Insights into negative humor in organizations: development of the negative humor questionnaire.

KW Cruthirds, YJ Wang, EJ Romero - Journal of Business & …, 2013 - chapman.edu
Negative humor has long been used in organizations, resulting in both positive and
negative outcomes. This study describes the development of the multi-item Negative Humor …

Understanding employee turnover patterns in Mexican maquiladoras

E Romero, KW Cruthirds - Journal of Centrum Cathedra, 2009 - papers.ssrn.com
Thousands of manufacturing jobs have left the United States for Mexico because of lower
labor costs in relatively close proximity to the United States. Despite lower labor costs, high …

“Enculturated” Pleasure: A Study in Multicultural Engagement: How Do Mexican and US Consumers Respond To Humorous Advertising Differently?

VL Wang, KW Cruthirds… - Journal of …, 2014 - journalofadvertisingresearch.com
Humorous advertising has been considered an effective technique to increase viewers'
positive responses. The current study compared the personal uses of affiliative, selfenhancing, …

World class logistics-south of the border: an analysis of Mexican maquiladora environmentally responsible practices

KW Cruthirds, T Coyle, MPT Velasco… - … of Productivity and …, 2015 - inderscienceonline.com
This research is an analysis of Mexican maquiladoras' (factories in a free trade zone) status
toward achieving world class logistics. The hypotheses are predictors of these firms' …

Adopting ro-ro transportation in inland China: A decision criteria survey of shippers, forwarders, and haulers

…, CR Moberg, KW Cruthirds - International Journal of …, 2013 - inderscienceonline.com
China’s western inland has experienced rapid economic development during the past two
decades. One possible solution for firms in this area to meet cost reduction challenges is the …