Digital media has profoundly affected the advertising industry as new channels supplant
traditional media and Internet advertising moves beyond rudimentary display ads to the likes of …

… Mallia is a former copywriter and creative director, now an assistant professor at the
University of South Carolina teaching creative strategy, copywriting and advertising campaigns. …

Soft skills, such as communication skills and professionalism, have been shown to be important
for entry-level positions in advertising. The skills measured in previous research have …

Advertisers frequently mine popular culture for creative inspiration, finding themes, characters,
and visual references in movies, books, sports, fashion, and fads. This study explores the …

Purpose – In the male-dominant creative industries, do men and women have access to the
same resources for career learning and development? The purpose of this paper is to …

This article seeks to uncover the complexities of the creative director's leadership role in
advertising agencies. The authors based their work on data received from six agencies and 43 …

… Mallia and Jang recently reported a sizeable increase in media attention to the status of …
The last factor Mallia and Jang noted is the advance of social media in the past 15 years, which …

… Mallia is professor at the University of South Carolina School of Journalism and Mass …
Mallia to be identified as the author of this work has been asserted in accordance with law. …

Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships
between the advertising industry and the women’s movement in the United States. …

Open-office plans have become the dominant mode for creative workplaces, designed to
encourage collaboration. Little scholarly research assesses the validity of that trend, the …