… Herbst, Deletha P. Hardin, Gregory J. Dardis … Herbst Haub School of BusinessSaint Joseph's
University … For another demonstration of this point, see Sedikides and Herbst (in press). …

People balance their interpersonal engagements with time spent alone but differ widely in
the degree to which they engage in and enjoy solitary activities. This study examined the …

… Herbst is an assistant professor of marketing in the Schools of Business at Wake Forest
University, Worrell Professional Center, Winston-Salem, NC 27106 (herbstk@wfu.edu). Eli J. …

Four experiments test the hypothesis that an unfavorable outcome of a good decision leads
individuals to switch away from that decision due to negative emotional responses to the …

The authors hypothesized that similarity to the ideal self (IS) simultaneously generates
attraction and repulsion. Attraction research has suggested that a person likes individuals who …

Psoriasis creates interpersonal difficulties for many sufferers, but little research has examined
factors that contribute to the degree of social and psychological disability that a particular …

… Herbst earned a BA from Wake Forest University. He has published numerous articles in the
area of consumer … Herbst has published in journals such as the Journal of Personality and …

It is not uncommon for advertisers to present required product disclaimers quickly at the end
of advertisements. We show that fast disclaimers greatly reduce consumer comprehension …

… Herbst is an Assistant Professor of Marketing in the School of Business at the College of …
Herbst earned a BA in Psychology from Wake Forest University. Dr. Herbst has published …

Moral identity, how individuals define themselves relative to various moral attributes, is an
important factor in the regulation of moral thought and behavior in organizations. We advance …