With an on-site study at a sponsored event, we construct and test competing models to examine
the relationship among event attendees, sponsorship, community involvement, and the …

Using data collected from 427 US Gulf Coast residents who were impacted by Hurricane
Katrina, a structural model based on life event theory is proposed and empirically tested. …

The number of companies sponsoring events has increased over the past decade. Yet, for
many firms it is unclear how the effectiveness of event marketing activities can be measured. …

Purpose – The purpose of this paper is to examine the fairness of loyalty programs to consumers
regarding two emerging criticisms of loyalty programs: discriminating value proposition …

Purpose – This study seeks to examine how event‐induced outcomes impact consumption
attitudes and buying behavior by surveying victims at distinct intervals following Hurricane …

Understanding the impact of retaining sponsors and event attendees offers important insight
both to organizations that are contemplating long‐term sponsorship relationships and to …

Given that it has been well documented that satisfied customers are important to an
organisation's bottom line, steps that can be taken to increase the likelihood of having satisfied …

Purpose – The study aims to examine Jamaican managers' perceptions of the ten‐year
master plan (2000) for tourism sustainability and its effectiveness in achieving inclusive, …

This research is composed of two cross-sectional studies that examine the lingering emotional
distress associated with a natural disaster and extend the understanding of its impact on …

Abstract Service is largely becoming self-service for the average consumer. Many full-service
providers have begun to offer self-service options to their customers, or are replacing …