Rethinking place branding from a practice perspective: Working with stakeholders
J Stubbs, G Warnaby - … : Comprehensive brand development for cities and …, 2014 - Springer
This chapter considers the role of stakeholders in the development of place branding,
arguing that understanding who they are and the nature of their opinions about the place in …
arguing that understanding who they are and the nature of their opinions about the place in …
Stockholm the capital of Scandinavia. Ten years on
J Stubbs - Place Branding and Public Diplomacy, 2016 - Springer
… Here the person behind the original strategy, Julian Stubbs, recounts how it came about
and examines some of the key elements. An interview with Ola Zetterberg, CEO of Stockholm …
and examines some of the key elements. An interview with Ola Zetterberg, CEO of Stockholm …
Public libraries and national information superstructures
JFL Stubbs - Aslib proceedings, 1995 - emerald.com
The information revolution which we are approaching, the IT Information Revolution, is only
the last of 4 major information revolutions which have punctuated man's own evolution. The …
the last of 4 major information revolutions which have punctuated man's own evolution. The …
Head in the Clouds?: Beyond Employment in the Creative Services Industry
J Stubbs - Journal of Advertising Research, 2014 - journalofadvertisingresearch.com
Julian Stubbs is founder and CEO of UP There, Everywhere, a global cloud-based consultancy
group, which employs more than 150 people in 19 cities around the world. He is the …
group, which employs more than 150 people in 19 cities around the world. He is the …
[BOOK][B] Rethinking place branding: Comprehensive brand development for cities and regions
M Kavaratzis, G Warnaby, GJ Ashworth - 2014 - Springer
… Julian Stubbs is a brand strategist, writer and presenter who has worked with … Julian created
the brand positioning and tag line ‘Stockholm, The Capital of Scandinavia’. Today Julian is …
the brand positioning and tag line ‘Stockholm, The Capital of Scandinavia’. Today Julian is …
[BOOK][B] Strategic marketing: creating competitive advantage
… In particular we would like to mention: Sean Adams, Head of Insight, News UK, London, UK;
Julian Stubbs of Up there, everywhere: the cloud based agency; Graham Thomas of Radical…
Julian Stubbs of Up there, everywhere: the cloud based agency; Graham Thomas of Radical…
Book Review: The Project Manager's Desk Reference
KH Rose, K Rose - 2001 - journals.sagepub.com
… Julian Stubbs, another contributor, addresses business-tobusiness marketing with a
structured approach that brings discipline to a highly creative domain. While the approach is …
structured approach that brings discipline to a highly creative domain. While the approach is …
[BOOK][B] Stockholm: The Tale of the Unicorn Factory
E Björner, O Zetterberg - 2019 - books.google.com
… Dowell-Stubbs, a brand communications agency in Stockholm, was involved in formulating
a new brand for the city. To Julian Stubbs, who worked on the branding, a strategy and …
a new brand for the city. To Julian Stubbs, who worked on the branding, a strategy and …
[BOOK][B] Stockholm: The Tale of the Unicorn Factory (Volume 6)
O Zetterberg, E Björner - 2019 - library.oapen.org
… Dowell-Stubbs, a brand communications agency in Stockholm, was involved in formulating
a new brand for the city. To Julian Stubbs, who worked on the branding, a strategy and …
a new brand for the city. To Julian Stubbs, who worked on the branding, a strategy and …
The need to rethink place branding
GJ Ashworth, M Kavaratzis, G Warnaby - Rethinking place branding …, 2015 - Springer
… A practitioner-oriented view is presented in the following chapter by Julian Stubbs and Gary
… Stubbs and Warnaby first provide a useful outline of the range of place stakeholders that …
… Stubbs and Warnaby first provide a useful outline of the range of place stakeholders that …