A laboratory experiment examines the effects of electronic word-of-mouth (e-WOM) on
consumer consideration and choice of an experience product. Specifically, we manipulated the …

In this article we examine individual differences in the desire for unique consumer products.
We identify several of the antecedents and consequences of this variable and argue that a …

… Zinkhan is professor of marketing, and Judy Harris is a doctoral student in marketing at
the University of Houston, Houston, TX 77204-6283. The authors thank Kent Monroe for his …

In this paper, we report an original study of the relationships between self‐attributed need
for uniqueness and several consumer dispositions. The results indicate that the self‐attributed …

Approaches to the longstanding challenges of ‘integrating’ subject-based and work-based
knowledge have typically focused on questions of how learning can be ‘transferred’ from one …

Most prior research on bundling from a consumer perspective has focused on how bundles
are processed, particularly from a prospect theory or mental accounting perspective. In …

This paper is an exploration of RPL practices. It was written following empirical work and
concerns raised regarding the efficacy of RPL as a mechanism to enhance social equity and …

The recognition of prior learning is an educational response to the need to widen participation
in education and training for economic advancement and social inclusion. The social …

The purpose of this study was to determine the reliability and validity of selected pain
intensity scales such as the Faces Pain Scale (FPS), the Verbal Descriptor Scale (VDS), the …

The authors report the results of an experiment examining the effect of functional compatibility
risk on consumer’ preference for product bundles vis-à-vis separate items. In a laboratory …